Posted:1 month ago|
Platform:
Remote
Full Time
Dear Canidate,
Greetings..!!
- Conduct 2530 in-depth interviews across 45 target segments, including:
- Focus areas:
• Decision-making criteria (price, quality, design, compatibility, service support). • Typical procurement cycle (budgets, suppliers, frequency of purchase). • Challenges with existing solutions and unmet needs. • Perceptions of domestic vs imported products.-And other data points.
- Adoption trends in Tier 1 vs Tier 2/3 cities.
- Key drivers shaping demand (hygiene awareness, design, automation, sustainability).
- Distribution and sales channels.
- Capture data for at least 1520 hardware SKUs (popular in India).
- Map price points, product features, and segment positioning.- Identify value-added features customers are willing to pay for.
- Convert interview findings into clear insights with supporting data.
- Highlight gaps in the current market and potential entry opportunities.
- Provide a recommendation summary (short-term, medium-term, long-term view).
1. Examples of past research projects (market studies, interview-based insights).
2. Your Timeline and fee expectations
HR
Nikita.
Pudumjee Paper Products
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