PR & Influencer Marketing Manager

Role Purpose

To build and amplify Cava’s brand presence through strategic PR, influencer collaborations, and

community engagement. This role blends creativity with relationship-building, ensuring that every

partnership, event, and campaign strengthens how Cava shows up across media, social, and culture.

Key Responsibilities

1. Manage Influencer & PR Budget

● Oversee and optimize the monthly influencer and PR budget to ensure strategic allocation

and maximum ROI.

● Track spend versus outcomes and regularly share performance insights.

2. Execute Barter Collaborations

● Lead barter-based influencer collaborations to drive authentic user-generated content (UGC).

● Ensure every partnership aligns with Cava’s brand tone and campaign goals.

3. Build & Maintain Relationships

● Establish and nurture strong relationships with influencers, content creators, journalists, and

thought leaders.

● Act as the brand’s voice across PR and influencer touchpoints, ensuring consistent

representation.

4. Offline Event Activations

● Ideate, plan, and execute offline events and pop-up activations that drive engagement and

media visibility.

● Coordinate with internal and external teams for smooth execution and brand alignment.

5. Oversee Social Media Presence

● Manage and grow Cava’s corporate social handles (LinkedIn, Twitter/X).

● Drive thought leadership, brand storytelling, and engagement aligned with brand tone and

voice.

6. Reporting & Analysis

● Monitor the effectiveness of PR and influencer campaigns through measurable metrics

(reach, engagement, conversions, earned media).

● Provide insights and recommendations to refine strategy.

Qualifications & Experience

● 3–5 years of experience in PR, influencer marketing, or brand communications.

● Proven ability to plan and execute PR/influencer campaigns end-to-end.

● Strong understanding of social platforms — especially LinkedIn, Twitter (X), Instagram.

● Excellent written and verbal communication skills.

● Strong relationship management and negotiation abilities.

● Analytical mindset with experience in campaign reporting and tracking.

Behavioural Competencies

● Creative storyteller with strong brand intuition.

● Strong executional ownership and attention to detail.

● Relationship-driven and collaborative.

● Agile and comfortable in a fast-moving, D2C environment.