PR and Media Executive

As a PR and Media Executive at Palmonas, a Modern Indian Demi-fine Jewelry Brand based in Koregaon Park, Pune, you will play a crucial role in enhancing brand visibility across digital, print, and influencer-driven platforms. Your responsibilities will include developing and implementing effective PR strategies, managing media relationships, crafting compelling brand stories, and contributing to the overall brand image. Key Responsibilities: - Develop and implement effective PR strategies aligned with brand goals. - Build and maintain strong relationships with fashion, lifestyle, and jewelry editors, journalists, influencers, and media outlets. - Draft and distribute press releases, media kits, brand stories, and PR pitches. - Coordinate interviews, features, brand mentions, and coverage in top-tier fashion/lifestyle publications. - Manage and track PR campaigns, monitor media coverage, and brand sentiment. - Support influencer and celebrity gifting strategies for brand exposure. - Collaborate with internal design, marketing, and content teams for campaign rollouts. - Organize brand events, pop-ups, and media meet-ups to drive engagement and coverage. - Handle media inquiries and crisis communication professionally. - Maintain a media database and provide regular PR performance reports. Qualifications Required: - Bachelor's degree in PR, Communications, Journalism, or Marketing. - 3 years of experience in PR/media for a fashion, lifestyle, or D2C brand. - Excellent communication and writing skills. - Strong network of media and influencer contacts in the fashion/lifestyle space. - Ability to craft compelling brand narratives and pitches. - Comfortable working in a fast-paced, deadline-driven environment. - Knowledge of PR analytics tools and platforms (e.g., Meltwater, Brandwatch, etc.) is a plus.,