10.0 - 14.0 years

0 Lacs

maharashtra

On-site

As the Public Relations (PR) Lead, your primary responsibility will be to develop and oversee the global PR strategy to ensure alignment with our business objectives. You will be in charge of managing all aspects of media relations, press outreach, and storytelling initiatives. Proactively pitching stories and securing coverage across top-tier publications, industry media, and digital platforms will be key to your role. Your focus will include positioning our leadership, products, and innovations as prominent voices in the fields of retail tech, AI, automation, and Software as a Service (SaaS). To excel in this role, you will need to stay up-to-date with trends in commerce, AI, and SaaS to identify opportunities for thought leadership and media placements. Building and maintaining strong relationships with journalists, editors, analysts, and influencers across the tech, retail, SaaS, and AI sectors will be crucial. You will also be responsible for developing a robust press network to ensure consistent and impactful media coverage. Managing media requests, interviews, and speaking opportunities for our leadership team will be part of your daily tasks. Additionally, you will drive executive communications, which may include preparing keynote speeches, participating in panel discussions, and engaging in industry events. Crafting press releases, bylined articles, op-eds, and media statements to shape industry perception will be essential. Collaboration with internal teams to develop compelling stories around product innovations, partnerships, and market trends is integral to this role. You will also lead crisis communications and reputation management efforts when necessary. Identifying and leveraging speaking opportunities, awards, and strategic partnerships will be part of your responsibilities. Engaging with online communities, industry forums, and professional networks is also expected. Furthermore, supporting internal communications to ensure employees are informed and aligned with key brand messaging will be essential. **Good to Have:** - 10+ years of experience in public relations, corporate communications, or media strategy, preferably in SaaS, tech, or retail. - Strong media relationships with key business, tech, and industry publications. - Experience in securing media coverage, managing press releases, and handling crisis communications. - Understanding of B2B SaaS, AI, automation, and retail-tech ecosystems. - Experience working with high-growth startups, enterprise SaaS, or commerce technology companies. - Background in journalism, media, or content strategy. - Strong connections within AI, automation, and digital commerce circles. - Experience with executive communications and thought leadership campaigns.,

Posted 5 days ago

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