PPC Specialist

Job Description

About Wildnet Technologies At Wildnet Technologies, our strength lies in continuous learning, innovation, and data-led digital transformation. With 12,000+ successful projects and 300+ professionals, we serve clients across the US, UK, & Canada building scalable, high-impact digital marketing solutions. Were now looking for a PPC Specialist who brings sharp strategic thinking, hands-on execution, and a hunger to scale impact. This role is ideal for someone with 3-5 years of experience and a strong academic foundation from tier-1 or tier-2 institutions [IIT, IIM, NIT, ISB, etc] Key Responsibilities Growth Strategy: Assist in shaping data-backed growth strategies for lead generation, demand creation, and brand visibility aligned with business objectives. Campaign Execution: Plan, execute, and optimize digital campaigns across paid and organic channels (Google, Meta, LinkedIn, etc.) with measurable ROI. Performance Marketing: Take ownership of performance-driven channels (SEO, SEM, paid social) to improve conversion rates and reduce CAC. Content & Email: Collaborate with content and design teams to drive high-performing landing pages, email campaigns, and marketing automation flows. Analytics & Insights: Leverage tools like Google Analytics, HubSpot, and other dashboards to analyse data, extract insights, and suggest actionable improvements. Collaboration: Work closely with sales, product, and creative teams to ensure aligned messaging and funnel performance. Market Trends: Stay up-to-date with evolving martech tools, consumer behavior trends, and competitor strategies. Who You Are Education: Graduate/Postgraduate from a top-tier college (IIT, IIM, ISB, or equivalent Tier 1 or Tier 2 institution). Experience: 3-5 years in digital marketing or growth roles in B2B/B2C settingsstartup or agency experience is a plus. Tools & Platforms: Hands-on expertise in Google Ads, Facebook Ads, Google Analytics, SEO tools (Ahrefs/SEMrush), marketing automation platforms (like HubSpot, Marketo), and A/B testing frameworks. Analytical Mindset: Strong command over data interpretation and funnel optimization. Communication: Excellent verbal and written communication, with a knack for breaking down complex ideas into simple messaging. Self-Starter: You thrive in ambiguity, are outcome-oriented, and dont wait to be told what to do. Role & responsibilities Why Join Wildnet Technologies? Established Industry Leader : 15+ years of expertise in digital marketing and IT services; among the pioneers in India's digital space. Great Place to Work Certified: Recognized for fostering a flexible, positive, and people-first work culture. Learning & Growth: Fast-paced environment with ongoing training, career advancement, and leadership development opportunities. Health & Wellness Benefits: Comprehensive insurance and wellness support for employees and their families. Work-Life Balance: Flexible Working Hours, 5-day work week and generous leave policy to support personal well-being. Exposure to Top Clients: Work on diverse projects with leading global brands across industries.