PPC Specialist

About Us

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other paid channels for both in-house and client projects.
• Conduct keyword research, audience targeting, and ad copywriting to maximize campaign performance while aligning with client and internal business goals.
• Monitor budgets, bids, and performance metrics to ensure cost-effective ROI and lead generation for multiple stakeholders.
• Perform A/B testing on ads, landing pages, and audience segments to improve conversion rates across diverse industries.
• Analyze campaign data and provide actionable insights and reports for both internal teams and clients.
• Collaborate with designers, content writers, and account managers to ensure cohesive campaign execution.
• Stay updated with industry trends, platform updates, and best practices in PPC and digital advertising.
  

Requirements

• Minimum 3 years of hands-on experience in managing PPC campaigns (Google Ads, Meta Ads, etc.) for both agency clients and in-house brands.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and other PPC tools.
• Strong analytical skills with the ability to interpret data and optimize campaigns for different business objectives.
• Excellent communication and collaboration skills to work with clients, internal teams, and external partners.
• Ability to manage multiple campaigns across different industries and meet deadlines in a fast-paced environment.
• Certifications in Google Ads, Meta Blueprint, or other PPC-related courses are a plus.
• A portfolio or case studies demonstrating past campaign successes for both client and in-house projects is preferred.