PPC Specialist

WebXion

1 - 5 years

3 - 4 Lacs

pimpri-chinchwad pune

Posted:22 hours ago| Platform:

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Skills Required

ppc campaigns google ads ppc paid media facebook ads instagram ads pay per click meta ads linkedin ads paid marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role

PPC Specialist

Key Responsibilities

Plan, create, and manage
PPC campaigns
on Google Ads, Bing, Meta (Facebook/Instagram), LinkedIn, etc.
Conduct
keyword research, competitor analysis, and audience targeting
.
Write compelling
ad copies
and coordinate with the design team for creatives.
Monitor campaign performance, optimize for CTR(Click through rate, conversions, and ROI.
Manage campaign budgets and ensure cost efficiency (CPC, CPA targets).
Provide detailed
performance reports
and insights to clients and account managers.
Stay updated with
latest trends and changes in PPC platforms
.

Requirements

1-5 years
of proven experience in
PPC campaign management
.
Strong knowledge of
Google Ads (Search, Display, Shopping, YouTube), Meta Ads, and LinkedIn Ads
.
Certification in
Google Ads / Meta Ads
preferred.
Proficiency in tools like
Google Analytics, Google Tag Manager, SEMrush, Ahrefs
.
Strong analytical and data interpretation skills.
Ability to work closely with
SEO and account management teams
.

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