PPC Expert

Position- PPC Expert (Travel)

Key responsibilities-

• Campaign Management

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• Plan, create, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, and Meta Ads to drive travel bookings and leads.

• Optimization

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• Conduct keyword research, competitor analysis, and A/B testing on ad creatives and landing pages to improve campaign performance and maximize ROI.

• Performance Analysis

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• Monitor and analyze campaign performance daily, weekly, and monthly, focusing on KPIs like CTR, CPC, CPA, and ROAS. Use Google Analytics and other tools to identify areas for improvement.

• Budget Management

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• Manage advertising budgets effectively to ensure maximum return on investment.

• Reporting

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• Generate and present performance reports to stakeholders, providing actionable insights and recommendations.

• Strategic Alignment

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• Collaborate with SEO, content, and creative teams to ensure PPC efforts align with the overall digital marketing strategy.

Market Focus

• Target specific travel markets, such as the US and UK, based on geography, demographics, and search behavior.

• Ad Copywriting

  :
• Write compelling and persuasive ad copy tailored to travel audiences and services.

Required skills and qualifications-

• Proven experience in running and optimizing PPC campaigns, preferably within the travel industry.
• Strong analytical skills and experience with Google Analytics.
• Proficiency with digital marketing platforms including Google Ads, Bing Ads, and Meta Ads.
• Strong understanding of key PPC metrics like CTR, CPC, CPA, and ROAS.
• Excellent communication and collaboration skills.