PPC Expert

As a PPC Executive / Sr. PPC Executive at Ingenious Netsoft Pvt. Ltd., your role involves managing PPC campaigns on various platforms such as Google Ads, Bing Ads, and social media advertising. You are expected to have a strong grasp of keyword research tools, analytics tools like Google Analytics, and the ability to conduct A/B tests to optimize campaign performance. Your analytical mindset will be key in interpreting campaign data and managing budgets effectively to achieve campaign goals. Clear communication skills will be essential for presenting campaign results and recommendations. **Key Responsibilities:** - Develop, implement, and manage PPC campaigns on Google Ads, Bing Ads, and social media channels. - Conduct comprehensive keyword research to identify high-performing keywords for campaign targeting. - Create compelling ad copies that resonate with campaign objectives and target audience. - Monitor and manage campaign budgets efficiently to ensure optimal spend and ROI. - Perform regular bid adjustments and optimizations to enhance campaign performance. - Conduct A/B testing of ad creatives, landing pages, and other campaign elements to boost conversion rates. - Utilize analytics tools to track campaign performance, analyze data, and derive actionable insights. - Stay updated on industry trends and conduct competitor analysis to uncover improvement opportunities. **Qualifications Required:** - B.Tech (CSE / IT) / MCA / BCA / Any Graduate in a related field. - Experience: 1 year - 5 years.,