PPC Expert – Fashion & Apparel

Company Description

CittaAI, powered by Fixity, is a leading AI-driven MarTech and Technology solutions company focused on helping businesses achieve smarter growth through innovation in data, automation, and digital strategies. With expertise in AI-generated content, marketing automation, customer engagement systems, and analytics, the company delivers scalable and impactful solutions to enhance productivity and drive business results. Serving industries such as retail, wellness, education, and professional services, CittaAI empowers brands to elevate their marketing and captivate their audience with advanced AI technology. Our mission is to enable digital transformation by creating efficient, fast, and highly accurate AI-driven ecosystems.

Role Description

This is a full-time PPC Expert role specializing in the fashion and apparel sector, based in Hyderabad and requiring on-site work. Responsibilities include planning, creating, and optimizing pay-per-click (PPC) campaigns for fashion and apparel brands, analyzing campaign performance, and implementing strategies to maximize ROI. The role also involves collaborating with cross-functional teams to align campaigns with brand objectives, staying attuned to fashion trends, and ensuring the alignment of PPC campaigns with the latest industry standards.

Qualifications

• 3+ years of hands-on PPC experience

  , specifically for

  saree brands, ethnic wear, bridal/wedding wear, or fashion/apparel brands

  .

• Strong portfolio

  with live campaign examples (Meta/Google).

• 3–7 years of experience in social media & performance marketing.

• Strong understanding of

  Meta Ads Manager, Google Ads, Instagram Ads, and analytics tools.

• Must be located within a

  commutable distance to Hyderabad, Telangana

  .
• Solid understanding of Sales and Marketing strategies, particularly in the fashion and apparel industry
• Proficiency in Fashion Styling, Fashion Design, and related fashion trends
• Knowledge of fashion branding and the ability to produce campaigns aligned with industry aesthetics
• Strong analytical and data interpretation skills for monitoring and optimizing PPC performance
• Experience with marketing analytics tools and campaign management platforms
• Bachelor's degree in Marketing, Fashion Merchandising, Business, or a related field
• Demonstrated creativity in ad design and implementing innovative campaign concept.

Preferred Skills

• Proven experience with

  Instagram Reels strategy for paid promotions

  .
• Experience creating and managing

  content calendars

  for ad campaigns.
• Strong copywriting skills for

  ad copies, hooks, captions, and CTAs

  .
• Experience in

  Shopify, e-commerce ads, and marketplace advertising

  .
• Ability to analyze data and implement optimization strategies using

  Instagram Insights, Meta Business Suite, Google Analytics

  , etc.

*📩 How to Apply*

Interested candidates can share their resume and portfolio links at  

info@cittaai.com