PPC Executive

Company Description

Webskitters Technology Solutions Pvt. Ltd. is a globally renowned IT company with a focus on Web and Mobile App Design, Development, Digital Marketing, Artificial Intelligence, and Internet of Things services. The company has received numerous awards and recognitions for its excellence in the industry. Webskitters operates from offices in the USA, UK, and India, delivering top-notch solutions to clients worldwide.

Job Title:

Experience Required:

Location:

Employment Type:

Job Summary:

PPC Executive

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across Google Ads, Bing Ads, Facebook, LinkedIn, Instagram, and other paid platforms.
• Conduct detailed keyword research, audience targeting, and competitor analysis.
• Manage large monthly budgets effectively with a strong focus on ROI and CPL.
• Create compelling ad copies, A/B testing, and landing page optimization strategies.
• Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS) using Google Analytics and other tracking tools.
• Provide regular performance reports, insights, and recommendations to management.
• Stay updated with the latest PPC trends, algorithm changes, and industry best practices.
• Work collaboratively with SEO, content, and design teams to enhance overall marketing performance.
• Implement remarketing, display advertising, and shopping campaigns.
• Ensure adherence to platform policies and brand guidelines.

Required Skills & Competencies:

• Strong expertise in

  Google Ads, Bing Ads, Facebook Ads Manager, and LinkedIn Ads

  .
• Proficiency in Google Analytics, Tag Manager, and conversion tracking setup.
• Hands-on experience in handling

  large-scale ad budgets

  .
• In-depth knowledge of bidding strategies, automation, and campaign segmentation.
• Advanced Excel and reporting skills.
• Strong analytical, problem-solving, and decision-making ability.
• Excellent communication and presentation skills.

Preferred Qualifications:

• Google Ads and Analytics certifications.
• Experience in e-commerce, lead generation, or B2B campaigns.
• Knowledge of programmatic advertising and affiliate marketing.

Please Share your Resume at hr18@webskitters.com / Or Contact at 7908290216