PPC Executive

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Experience:

Position Summary:

We are seeking a motivated and enthusiastic Digital Marketing Trainee to join our dynamic marketing team. The ideal candidate will have a keen interest in digital marketing strategies and a desire to learn and grow in the field. This position offers an excellent opportunity to gain hands-on experience in various aspects of digital marketing, including social media, content creation, SEO, and analytics.

Key Responsibilities:

• Create, manage, and optimize PPC campaigns on Google Ads and Meta Ads platforms.
• Conduct keyword research to identify high-performing keywords and phrases.
• Develop compelling ad copy and engaging visuals to attract target audiences.
• A/B test ad variations to improve click-through rates (CTR) and conversion rates.
• Monitor and manage daily and monthly budgets to maximize ROI.
• Adjust bids and budgets based on campaign performance and market trends.
• Analyse campaign performance metrics, including CTR, conversion rates, and cost-per-click (CPC).
• Prepare detailed reports and insights to inform future strategies.
• Define and refine target audiences based on demographics, interests, and behaviours.
• Utilize remarketing strategies to re-engage past visitors.
• Work closely with the marketing team to align PPC strategies with overall marketing goals.
• Coordinate with designers and content creators to ensure cohesive messaging.
• Proficiency in Google Ads and Meta Ads (Facebook and Instagram Ads, Pinterest Ads) interfaces and features.
• Familiarity with tools like Google Keyword Planner, SEMrush, Meta business, Dev360 .
• Experience with Google Analytics, Meta business and conversion tracking to measure campaign success.
• Understanding of various bidding strategies (CPC, CPM, CPA) and budget allocation techniques.
• Knowledge of advertising policies for Google and Meta to ensure compliance.

Personal attributes:

The successful candidate must have excellent fundamental digital marketing basics and interpersonal skills. Excels in a fast-paced, results-oriented environment with the ability to adapt to change quickly. A teamwork attitude, willing to take on extra tasks and see them through. Acute attention to detail and problem-solving SEO skills are also necessary attributes for the role.

Education and Qualification

• Bachelor's/Master degree in computer science, Marketing, or related field.
• Basic understanding of digital marketing concepts and tools.
• Familiarity with Google AdWords, Meta business, Bing AdWords, Dev 360 and content management systems, Canva and other designing tools is a plus.
• Google Ads or meta ads certified will add value in profile.

Join our team and be part of creating impactful campaigns that make a difference for our clients. If you're a creative thinker with a passion for words and a drive to succeed, we'd love to hear from you