PPC Executive

Job Title: PPC & SEO Executive Location: Panchkula, Sector-5, MDC Job Type: Full-Time Experience requirement: 2-3 Years Job Summary: We are seeking a skilled and motivated PPC & SEO Executive to lead both paid and organic search marketing efforts. The ideal candidate will be experienced in managing PPC campaigns and implementing effective SEO strategies, with strong skills in on-page SEO, off-page SEO, and link building. Key Responsibilities: Plan and execute PPC campaigns across Google Ads, Bing, Meta, LinkedIn, etc., including keyword research, ad creation, bid management, and performance optimization. Implement on-page SEO strategies including keyword optimization, meta tags, content structuring, and internal linking. Perform off-page SEO activities such as link building, guest posting, and outreach to improve domain authority and organic rankings. Conduct thorough keyword research to support both PPC ad targeting and SEO strategy. Create compelling ad copies and optimize landing pages to improve Quality Score and conversion rate. Analyze website traffic, user behavior, and campaign performance using Google Analytics (GA4), Google Search Console, and SEO tools like Ahrefs/SEMrush. Monitor and report on KPIs such as CPC, CTR, CPA, ROAS (for PPC) and keyword rankings, backlinks, domain authority, and organic traffic (for SEO). Stay current on digital marketing trends, search engine algorithm updates, and competitor strategies. Kindly Note:- Tricity candidates are requested to apply for this position ( Panchkula, Chandigarh and Mohali) Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹25,000.00 per month Schedule: Day shift Monday to Friday Work Location: In person