PPC Executive

Job Description

Company Name: Ingenious Netsoft Pvt. Ltd. Designation: PPC Executive Qualifications: B.Tech (CSE / IT) / MCA / BCA / Any Graduate in related field Experience: 1yr - 3 yrs. Location: Mohali Job Description As a PPC (Pay-Per-Click) Executive, you will be responsible for managing and optimizing paid advertising campaigns to drive traffic, leads, and conversions. This role requires a strategic thinker with a keen understanding of online advertising platforms, data analysis, and the ability to optimize campaigns for maximum ROI. Skills: 1. Proficient in managing campaigns on platforms such as Google Ads, Bing Ads, and social media advertising. 2. Strong understanding of keyword research tools and methodologies. 3. Familiarity with analytics tools like Google Analytics and conversion tracking. 4. Experience in planning and executing A/B tests to optimize campaign performance. 5. An analytical mindset with the ability to interpret and derive insights from campaign data. 6. Ability to manage budgets effectively to achieve campaign goals. 7. Clear communication skills for presenting campaign results and recommendations. Benefits : 1. 5 Day Work Week 2. Great work-life balance 3. Transparent company policies. Show more Show less