PPC Executive

We are looking for a results-driven PPC Expert to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will have strong analytical skills, hands-on experience with paid media, and a proven ability to drive high-quality traffic and conversions while maintaining optimal ROI.

Key Responsibilities:

• Plan, create, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, Meta (Facebook & Instagram), and LinkedIn.
• Conduct keyword research, ad copy creation, A/B testing, and landing page optimization.
• Monitor daily campaign performance, budgets, bids, and conversions.
• Analyze data and prepare detailed performance reports with actionable insights.
• Optimize campaigns for CTR, CPC, CPA, and ROAS.
• Implement tracking using Google Analytics, Google Tag Manager, and conversion pixels.
• Stay updated with the latest PPC trends, platform updates, and best practices.
• Collaborate with SEO, content, and design teams to align marketing strategies.

Required Skills & Qualifications:

• Proven experience as a PPC Specialist or Digital Marketing Executive.
• Strong knowledge of Google Ads, keyword tools, and bidding strategies.
• Experience with remarketing, display, shopping, and video ads.
• Excellent analytical, problem-solving, and communication skills.
• Ability to manage multiple campaigns and meet deadlines.
• Certification in Google Ads is a plus.

This role requires a proactive mindset and a passion for performance marketing.

Job Types: Full-time, Permanent

Pay: ₹11,229.32 - ₹35,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person