PPC Executive

Company Description

WTechy Private Limited is a forward-thinking digital marketing agency driven by innovation, creativity, and measurable performance. Our team of experts helps businesses build a strong online presence through services such asSEO, Google Ads Management, Social Media Marketing, and Online Reputation Management. With specialized expertise inPPC management, Facebook and LinkedIn advertising, e-commerce marketing, and data-driven optimization, WTechy delivers strategic growth while adhering to ethical, white-hat practices. Our mission is to help brandsmaximize ROI, enhancesearch engine visibility, anddrive consistent, high-quality trafficthrough intelligent digital strategies.

Role Description

This is afull-time, on-site rolefor aPPC Executivebased inPanchkula. The PPC Executive will plan, manage, and optimize pay-per-click (PPC) campaigns across multiple platforms, includingGoogle Ads, Meta Ads (Facebook & Instagram), LinkedIn, YouTube, Amazon Ads, and Etsy Ads. The role involves executing data-driven strategies, monitoring campaign performance, and collaborating with the marketing team to align PPC activities with broader business goals.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google, Meta, LinkedIn, Amazon, and Etsy.
• Perform detailed keyword research, audience segmentation, and competitor analysis.
• Set up and manage conversion tracking through Google Tag Manager (GTM).
• Analyze performance using Google Analytics and create automated reports in Data Studio (Looker Studio).
• Manage campaign budgets and bids to ensure efficient use of ad spend.
• Collaborate with creative teams to test and refine ad copies, visuals, and landing pages.
• Integrate PPC campaigns with CRM and marketing automation tools for end-to-end tracking.
• Stay abreast of platform updates, industry trends, and best practices to continuously improve performance.

Qualifications and Skills

• Minimum

  1.5 years of hands-on experience

  managing PPC campaigns.
• Proficiency in

  Google Ads, Meta Ads Manager, LinkedIn Ads, Amazon Advertising

  , and

  Etsy Ads.

• Strong knowledge of

  Google Analytics, Google Tag Manager

  , and

  Data Studio

  .
• Experience with

  CRM integration

  and

  automation workflows

  .
• Understanding of

  SEO, SMO

  , and

  Online Reputation Management (ORM)

  principles.
• Excellent analytical, problem-solving, and reporting skills with keen attention to detail.
• Familiarity with

  Google Merchant Center

  and

  Product Listing Ads (PLAs)

  for e-commerce is a plus.
• Bachelor's degree in Marketing, Business, or a related field preferred.
• Strong communication skills and the ability to thrive in a fast-paced, collaborative environment.

Why Join WTechy

• Be part of a creative and dynamic marketing team.
• Work with diverse international clients across competitive industries.
• Gain exposure to multi-platform marketing strategies and automation tools.
• Opportunity for continuous career growth, learning, and performance-based rewards.