PPC Executive

About the Role:

We are seeking a results-driven PPC Executive who will be responsible for managing paid advertising campaigns across Google Ads, Meta Ads, and other digital platforms. The ideal candidate should have hands-on experience in optimizing campaigns, improving ROI, and driving measurable business results.

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Conduct keyword research, competitor analysis, and audience targeting to optimize campaigns.
• Monitor daily campaign performance and adjust strategies to improve ROI and reduce CPC.
• Develop and test ad copy, landing pages, and creatives to achieve maximum conversions.
• Track, analyze, and report campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversions.
• Implement A/B testing and data-driven optimization strategies.
• Coordinate with the design and content team for creatives and landing page enhancements.
• Manage budgets effectively and ensure campaigns deliver within allocated spend.
• Stay updated with industry trends, platform updates, and best practices.

Skills & Qualifications:

• 1–4 years of proven experience managing PPC campaigns.
• Strong understanding of Google Ads, Meta Ads Manager, and other PPC platforms.
• Knowledge of analytics tools such as Google Analytics, Tag Manager, and Search Console.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience with e-commerce, lead generation, and remarketing campaigns is a plus.
• Excellent communication and reporting skills.
• Google Ads Certification is preferred but not mandatory.

Key Attributes:

• Results-oriented mindset
• Strong attention to detail
• Ability to work in a fast-paced environment
• Creative approach to problem-solving
• Proactive and self-driven attitude

Job Type: Full-time

Pay: ₹15,000.00 - ₹40,000.00 per month

Work Location: In person