PPC Executive

Job Description

Key Responsibilities: Develop and execute PPC campaigns to drive traffic and sales for ecommerce stores. Conduct keyword research and analysis to identify opportunities for optimization and growth. Create and manage ad campaigns across various platforms, including Google Ads, Bing Ads, and social media platforms. Monitor and analyze campaign performance, making adjustments as necessary to optimize performance and drive ROI. Collaborate with other teams, including marketing and eCommerce teams, to align PPC strategy with overall business goals. Stay up-to-date on industry trends and changes in PPC algorithms, adjusting strategies accordingly. Provide regular reporting and analysis of campaign performance to stakeholders. Test and experiment with new ad formats and platforms to identify new growth opportunities. Requirements 3 years managing Ecommerce PPC campaigns Proven track record of successful ad performance Extensive knowledge of Google Ads and Bing Ads Experience with Shopping and Display campaigns Expertise in bid management and budget allocation Ability to analyze data and pivot strategies accordingly Familiarity with Google Analytics, Google Merchant Center and UTM tracking Knowledge of conversion rate optimization techniques Experience with A/B testing and landing page optimization Understanding of Ecommerce and customer journey