PPC Engineer

Vikas strip inc

0 years

0 Lacs

Palwal

Posted:3 months ago| Platform: GlassDoor logo

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Skills Required

planning strategies marketing targeting research copywriting testing management analysis monitoring effectiveness collaboration content branding messaging learning data creativity drive

Work Mode

On-site

Job Type

Full Time

Job Description

Campaign Planning and Execution:Developing and implementing PPC strategies aligned with overall marketing objectives, including selecting appropriate keywords, ad formats, and targeting options.
Keyword Research and Analysis:Identifying relevant keywords and search terms that potential customers use to find products or services, and optimizing campaigns based on keyword performance.
Ad Copywriting and Optimization:Creating compelling ad copy that attracts clicks and drives conversions, and A/B testing different ad variations to improve performance.
Bid Management and Budgeting:Managing daily and monthly ad spend to stay within budget while maximizing ad visibility and click-through rates.
Performance Analysis and Reporting:Monitoring key performance indicators (KPIs) such as click-through rate (CTR), cost-per-click (CPC), and conversion rate to assess campaign effectiveness and identify areas for improvement.
Collaboration with Cross-Functional Teams:Working with content creators, designers, and other marketing specialists to ensure consistent branding and messaging across all marketing channels.
Staying Up-to-Date with Industry Trends:Continuously learning about new PPC technologies, best practices, and platform updates to optimize campaigns effectively.

In essence, a PPC specialist is a data-driven marketer who uses their analytical skills and creativity to drive targeted traffic to a website and achieve specific business goals through paid advertising.

Job Type: Full-time

Work Location: In person

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