Campaign Planning and Execution: Developing and implementing PPC strategies aligned with overall marketing objectives, including selecting appropriate keywords, ad formats, and targeting options. Keyword Research and Analysis: Identifying relevant keywords and search terms that potential customers use to find products or services, and optimizing campaigns based on keyword performance. Ad Copywriting and Optimization: Creating compelling ad copy that attracts clicks and drives conversions, and A/B testing different ad variations to improve performance. Bid Management and Budgeting: Managing daily and monthly ad spend to stay within budget while maximizing ad visibility and click-through rates. Performance Analysis and Reporting: Monitoring key performance indicators (KPIs) such as click-through rate (CTR), cost-per-click (CPC), and conversion rate to assess campaign effectiveness and identify areas for improvement. Collaboration with Cross-Functional Teams: Working with content creators, designers, and other marketing specialists to ensure consistent branding and messaging across all marketing channels. Staying Up-to-Date with Industry Trends: Continuously learning about new PPC technologies, best practices, and platform updates to optimize campaigns effectively. In essence, a PPC specialist is a data-driven marketer who uses their analytical skills and creativity to drive targeted traffic to a website and achieve specific business goals through paid advertising. Job Type: Full-time Work Location: In person