PPC Ads Specialist

Job Description

About InfiniteLabsDigital.com: At InfiniteLabsDigital, we specialize in delivering results-driven digital marketing strategies to help businesses scale. Our team focuses on innovative approaches to drive traffic, generate leads, and enhance brand visibility for our clients. We are seeking a skilled PPC Ads Specialist with expertise in Google Ads, Facebook/Meta, and TikTok to join our growing team on a part-time remote basis. Role & Responsibilities: Manage, create, and optimize PPC campaigns across Google Ads, Facebook/Meta, and TikTok platforms. Develop targeted ad strategies, focusing on driving conversions and improving ROI. Create engaging ad copy and strategically manage keyword targeting to reach desired audiences. Conduct in-depth campaign performance analysis, offering actionable insights and reporting on metrics such as CTR, CPC, conversion rates, and ROAS. Lead A/B testing and continually optimize campaigns to improve results. Stay informed on industry trends, changes in platform policies, and emerging technologies to ensure best practices are implemented. Work closely with the creative team to develop compelling ad creatives aligned with marketing goals. Required Skills & Qualifications: 5+ years of proven experience managing PPC campaigns on Google Ads, Facebook/Meta, and TikTok. In-depth knowledge of Google Ads Manager, Facebook Business Manager, and TikTok Ads Manager. Strong skills in keyword research, campaign structure, and optimization. Experience with A/B testing, ad creative optimization, and audience segmentation. Ability to track and analyze metrics to assess campaign success and make data-driven decisions. Familiarity with Google Analytics and other relevant reporting tools. Excellent communication and collaboration skills, particularly in a remote work environment. Highly organized and able to prioritize tasks effectively. What We Offer: Flexible, part-time remote position. Opportunity to work with a growing digital marketing agency. Competitive hourly rate with potential for long-term collaboration. Work with a supportive and innovative team that values creativity and results. How to Apply: Interested candidates are invited to submit their resume and a brief cover letter outlining their experience with PPC campaigns across Google, Facebook/Meta, and TikTok. Please include any relevant case studies or examples that showcase your success in driving traffic and conversions. Show more Show less