PPC Ads specialist

Company Description

2.5 year old marketing agency specialising in ecommerce marketplaces. We are experts in Amazon and building are strengths on Qcom platforms.

Role Description

This is a full-time hybrid role for a PPC Ads Specialist, located in Mumbai. The PPC Ads Specialist will be responsible for creating, managing, and optimising pay-per-click (PPC) advertising campaigns on Amazon platform. The role involves daily tasks such as keyword research, campaign management, bid management, performance analysis and driving strategy to ensure maximum return on investment (ROI) for clients.

Key Responsibilities:  

• Strategize, plan, and execute PPC campaigns across Amazon (SP, SB, SD) to meet sales and ROAS goals.
• Perform detailed keyword research, competitor analysis, A/B testing, and budget optimization.
• Build and manage campaign structures at scale (SKAGs, category-based segmentation, etc.).
• Analyze campaign performance data and generate actionable insights.
• Monitor daily, weekly, and monthly campaign performance metrics (ACoS, TACoS, CTR, CVR, CPC).
• Stay current with platform updates, trends, and best practices to maintain a competitive edge.
• Manage ad budgets effectively to maximize ROI.
• Help build & maintain reporting dashboards and present campaign performance to senior leadership.

Requirements:

• 1-2 years experience on Amazon PPC 
• Proven track record of managing large-scale PPC budgets and delivering strong results.
• Hands-on expertise with Amazon Ads Console, Helium10, or other relevant tools.
• Strong analytical skills and proficiency in Excel/Google Sheets and reporting dashboards - this is important.
• Good communication and presentation skills.

Location:

Mumbai | Hybrid preferred

Remote also possible