Performance Marketing Specialist

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About The Company

Role Overview

D2C website and marketplace sales

Key Responsibilities

• Campaign Strategy & Execution
• Plan, set up, and optimize performance campaigns on Meta (Facebook/Instagram) and Google Ads.
• Develop full-funnel media strategies for awareness, acquisition, and retention.
• Manage remarketing, dynamic ads, and lookalike audience targeting.
• Budget & Performance Management
• Plan monthly budgets and allocate spends effectively across channels.
• Optimize campaigns for KPIs such as CAC, ROAS, CTR, and conversions.
• Scale campaigns profitably while maintaining efficiency.
• Creative Testing & Collaboration
• Work with the creative team to develop ad copies, videos, and visuals tailored for paid campaigns.
• Conduct A/B testing on creatives, audience segments, and landing pages.
• Analytics & Reporting
• Track, analyze, and report campaign performance on a daily/weekly basis.
• Use data-driven insights to refine campaigns and improve ROI.
• Stay updated with algorithm changes, new ad formats, and industry benchmarks.
• D2C & Marketplace Focus
• Drive traffic and conversions for Aquench’s D2C website.
• Support performance ads for marketplace promotions (Amazon Sponsored Ads, Flipkart Ads if needed).
• Collaborate with sales/e-commerce team to align campaigns with promotions and seasonal demand.
  

Qualifications & Skills

• Bachelor’s degree in marketing, Business, or related field.
• 3–4 years of proven performance marketing experience (FMCG, Healthcare, or D2C brand preferred).
• Strong expertise in Meta Ads Manager (Facebook/Instagram) and Google Ads (Search, Display, YouTube, Shopping).
• Hands-on with Google Analytics (GA4), Tag Manager, and Data Studio/Looker Studio.
• Familiarity with landing page tools (Unbounce, Webflow) and CRO principles.
• Strong understanding of performance metrics (CAC, ROAS, LTV, CTR, CPC, CPM).
• Data-driven mindset with excellent analytical and problem-solving skills.
  

What We Offer

• Opportunity to scale a fast-growing hydration brand through digital channels.
• A collaborative, performance-oriented work culture.
• Competitive salary with performance-based incentives.
• Provident Fund (PF).
• Comprehensive Medical Insurance.
• Cellphone reimbursement.