Performance Marketing Specialist

Hi Connections,

Performance Marketing Specialist

Company Description

Malla Reddy Vishwavidyapeeth is a prominent medical hub in Telangana, known for its quality standards and top-ranked medical education. The campus includes hospitals, medical colleges, dental colleges, and a nursing college spread over a 100-acre campus. MRV aims to provide accessible, affordable, and acceptable healthcare for all, with a strong emphasis on research and advanced curriculum.

Role Overview

We are looking for a skilled Performance Marketing Specialist to manage and optimize paid campaigns for our healthcare and education verticals. The role involves end-to-end ownership of campaigns with a focus on lead generation, ROI optimization, and performance tracking.

Qualifications

• Strong communication and customer service skills
• Experience in market research and sales
• Knowledge of digital marketing strategy
• Ability to analyze data and optimize marketing campaigns
• Excellent organizational and project management skills
• Bachelor's degree in Marketing, Business, or related field

Responsibilities

- Run and optimize campaigns on Google Ads, Meta Ads & LinkedIn Ads

- Manage lead generation for hospitals and admissions

Conduct keyword research, targeting, and A/B testing

- Monitor and report campaign performance (GA4, GTM, dashboards)

- Collaborate with creative/content teams for landing pages and ads

- Ensure effective budget utilization

- Leads Remarketing, Creating Custom Audiences

- Leads Data Exporting from CRM, Formating, Sending Customizable Marketing Campaigns

- Handling Different SMS, Whatsapp, Email Marketing Softwares

- Making Crisp & Clear Marketing Reports

Requirements

*2 - 3+ years of hands-on experience in Performance Marketing

- Strong knowledge of Google Ads, Meta Ads, GA4, GTM

- Experience with conversion tracking & ROI analysis

- Prior exposure to healthcare/education marketing (must)

- Relevant certifications are a plus.

Location: Hyderabad

Point of Contact : 6305254582

Email ID : hospitalsmallareddy@gmail.com

HR Rachana