Performance Marketing Specialist

Company Description

Situated along the Suraram Main Road in Hyderabad, Malla Reddy Narayana Multispeciality Hospital is a super speciality hospital with advanced medical facilities. As part of the Malla Reddy Health city, it emphasizes all-round wellness and preventive medicine, offering various health programs. The hospital contributes to the medical field by training young health professionals and engaging in pioneering research activities. With dedicated healthcare professionals including full-time doctors, trained nurses, and experienced staff, Malla Reddy Narayana Multispeciality Hospital provides comprehensive healthcare solutions, making it a leading center for medical emergencies.

Role Description

Responsibilities

- Run and optimize campaigns on Google Ads, Meta Ads & LinkedIn Ads

- Manage lead generation for hospitals and admissions

Conduct keyword research, targeting, and A/B testing

- Monitor and report campaign performance (GA4, GTM, dashboards)

- Collaborate with creative/content teams for landing pages and ads

- Ensure effective budget utilization

- Leads Remarketing, Creating Custom Audiences

- Leads Data Exporting from CRM, Formating, Sending Customizable Marketing Campaigns

- Handling Different SMS, Whatsapp, Email Marketing Softwares

- Making Crisp & Clear Marketing Reports

Qualifications

• Strong Analytical Skills and Data Analysis experience
• Proficiency in Performance Management strategies
• Experience in Performance Testing
• Excellent Communication skills
• Ability to work collaboratively with different departments
• Bachelor's degree in a related field is preferred
• Experience in the healthcare industry is a pluS

Experience - 2-4 years

Salary budget - 35-40K PM