Performance Marketing Specialist ll

2 - 5 years

2 - 3 Lacs

Posted:5 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Plan, create, and manage Facebook/Meta ad campaigns across different verticals.
  • Conduct audience research and build effective targeting strategies.
  • Optimize campaigns for performance, budget utilization, and ROI.
  • Monitor and analyze campaign performance metrics, preparing regular reports.
  • Test creatives, copy, and audiences to identify high-performing strategies.
  • Collaborate with content, design, and marketing teams for campaign alignment.
  • Stay updated with Meta Ads platform changes, policies, and new features.

Required Skills & Qualifications

  • 2-5 years of proven experience managing Facebook/Meta ad campaigns.
  • Strong understanding of campaign setup, optimization, and reporting.
  • Hands-on experience with Ads Manager, Power Editor, and related tools.
  • Knowledge of tracking pixels, custom audiences, and retargeting strategies.
  • Analytical mindset with strong problem-solving skills.
  • Excellent communication and collaboration abilities.

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