Performance Marketing Specialist (Google, Meta & X Ads)

Are you a data-driven marketer who knows how to turn ad spend into real results? We’re looking for a Performance Marketing Specialist to run high-impact campaigns across Google Ads, Meta (Facebook & Instagram), and X (Twitter) — especially focused on Web3 events, sponsorship lead-gen, and community growth.

Responsibilities:

• Plan, execute, and optimize paid ad campaigns across Google, Meta, and X

• Drive qualified leads for sponsorships, partnerships, and event registrations

• Manage targeting, budgeting, bidding, and audience segmentation

• Create compelling ad creatives in collaboration with our design team

• Run A/B tests and iterate on messaging, creatives, and placements

• Track key metrics (CPC, CPL, CTR, ROAS) and report insights

• Stay ahead of platform changes, algorithm shifts, and Web3 marketing trends

Requirements:

• 2+ years running successful paid ad campaigns

• Hands-on experience with Google Ads (Search & Display), Meta Ads Manager, and X Ads

• Comfortable with lead-gen funnels, pixel setups, UTM tracking, and retargeting

• Strong understanding of CAC, LTV, and funnel optimization

• Bonus: experience running ads for Web3, fintech, events, or SaaS

We’re Octaloop — the team behind India Blockchain Tour and Metamorphosis, some of the largest and most loved Web3 events in the country. If you love experimenting, scaling fast, and working with an ambitious team — you’ll love it here.

Skip the Linkedin queue and write to us directly at anupam (at) octaloop (dot) com with the subject line: "I'm the kickass performance marketer you're looking for".

Thanks,