Performance Marketing Specialist – D2C eCommerce (Presto Gifts)

About the Role We’re looking for a Performance Marketing Specialist (Mid-Level) who lives and breathes ROAS, CTRs, and CPLs. You’ll lead the charge on scaling PPC campaigns across Google, Meta, and other digital platforms—turning budgets into bold, measurable results. This role isn’t just about managing ads — it’s about owning performance strategy, uncovering insights, and driving outcomes. Key Responsibilities: Lead planning, execution, and optimization of PPC campaigns across Google Ads, Meta Ads, and other relevant channels. Develop performance strategies tailored to goals, using data to make informed, high-impact decisions. Audit and improve campaign structures, keyword strategies, and audience targeting to continuously elevate performance. Collaborate with creative, strategy, and account teams to align campaigns with larger brand and business objectives. Write sharp, conversion-focused ad copy and work with design teams to craft thumb-stopping creatives. Manage budgets smartly — allocating spends, setting bids, and pacing campaigns to maximize ROI. Track, analyze, and report on key metrics (CTR, CPL, ROAS, etc.), turning data into actionable insights. Stay current on algorithm changes, platform updates, and digital trends — and apply them proactively. Support and guide junior team members when needed, sharing your knowledge and raising the bar for everyone Qualifications: Education & Experience: Bachelor’s degree in Marketing, Business, or a related field. 5+ years of experience in performance marketing, digital advertising, or a similar role. Technical Skills: Proficiency in Google Ads, Facebook Ads, and other PPC platforms. Familiarity with conversion tracking and attribution modeling Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹40,000.00 per month Benefits: Cell phone reimbursement Leave encashment Provident Fund Schedule: Day shift Weekend availability Supplemental Pay: Yearly bonus Experience: Performance marketing: 3 years (Required) PPC Campaign Management: 3 years (Required) Work Location: In person