Performance Marketing Specialist

Company: Castlerockin Private Limited

Experience Required: 2-3 Years

CTC: 4.2 - 4.8 LPA Location: HSR Layout, Bengaluru

About the Company:

Castlerockin Private Limited is an innovative EdTech company on a mission to revolutionize the education sector. We partner with educational institutions to redefine student success.

Our flagship platform, CrackTheCampus, goes beyond traditional learning by focusing on tangible outcomes. It provides students with hands-on, practical experience designed to directly improve their skill levels and track their growth, ultimately bridging the gap between education and employment by delivering relevant job opportunities. By empowering students, we help our partner institutions achieve new levels of engagement and success.

About the Role:

We are looking for a data-driven Performance Marketing Specialist to plan, execute, and optimize digital marketing campaigns that deliver measurable results. You will be responsible for driving customer acquisition, engagement, and retention through various digital channels.

Key Responsibilities:

Plan and execute performance marketing campaigns across Google Ads, Facebook Ads, LinkedIn, and other platforms

Manage campaign budgets and optimize for maximum ROI

Conduct A/B testing to improve campaign performance and conversion rates

Analyze campaign metrics and generate actionable insights

Implement SEO/SEM strategies to improve organic and paid search performance

Track and report on KPIs including CPA, CTR, conversion rates, and ROAS

Collaborate with content and design teams to create compelling ad creatives

Stay updated with the latest digital marketing trends and platform updates

Requirements:

2-3 years of hands-on experience in performance marketing or digital advertising

Proficiency in Google Ads, Facebook Ads Manager, Google Analytics, and other analytics tools

Strong analytical skills with ability to interpret data and make data-driven decisions

Experience with marketing automation tools and CRM platforms

Knowledge of conversion rate optimization (CRO) techniques

Excellent understanding of digital marketing metrics and KPIs

Google Ads and Analytics certifications preferred

Bachelor's degree in Marketing, Business, or related field

What We Offer:

Competitive compensation of 4.2 - 4.8 LPA

Opportunity to work on diverse marketing campaigns

Learning and development opportunities

Vibrant work culture