Performance Marketing Specialist

3 - 6 years

4 - 6 Lacs

Posted:None| Platform: Naukri logo

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Job Type

Full Time

Job Description

Roles and Responsibilities

  • Develop and execute performance marketing strategies across Google Ads, Meta Ads, LinkedIn Ads, and other platforms to drive conversions and revenue growth.
  • Analyze campaign performance using tools like Google Tag Manager, ROI analysis, CPA optimization, and cost per acquisition (CPA) management.
  • Collaborate with cross-functional teams to integrate paid marketing efforts with overall business objectives.
  • Stay up-to-date with industry trends and best practices in digital marketing to continuously improve campaign effectiveness.
  • Monitor key performance indicators (KPIs) such as click-through rates (CTR), conversion rates (CVR), return on ad spend (ROAS), etc.

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