Performance Marketing - Paid Search Expert

Role

Job Location

Shift

Responsibilities:

Campaign Setup & Support:

• Assist in the setup and launch of paid search campaigns across platforms like
• Google Ads and Microsoft Advertising, including keyword research, ad group
• structuring, and ad copy creation.
• Support the creation of engaging ad copy, headlines, and extensions under
• guidance from senior team members.
• Help ensure campaigns are set up accurately and efficiently, following
• established processes and naming conventions.

Performance Monitoring & Reporting:

• Monitor daily campaign performance, identifying any anomalies or immediate
• issues.
• Collect and organize data from various platforms for performance reporting.
• Assist in generating basic performance reports, summarizing key metrics like
• clicks, impressions, cost, and conversions.
• Learn to identify trends and patterns in data that inform optimization
• opportunities.

Optimization & Learning:

• Support optimization efforts by implementing small-scale bid adjustments, budget
• modifications, and minor targeting refinements as directed.
• Conduct basic keyword research to identify new opportunities or refine existing
• targeting.
• Assist in A/B testing ad copy variations and landing page elements.
• Stay up-to-date with the latest paid search trends, platform updates, and industry
• best practices.

Data Management & Tools:

• Assist with tracking implementation, including verifying proper setup of
• conversion tags and UTM parameters.
• Utilize basic functions within Google Ads, Microsoft Advertising, and Google
• Analytics to extract data and monitor campaigns.
• Maintain organized campaign documentation and data records.

Collaboration & Communication:

• Collaborate effectively with team members, including other specialists,
• managers, and designers, to ensure campaign alignment.
• Communicate campaign status and progress internally in a clear and concise
• manner.
• Actively participate in team meetings and training sessions.

Qualifications:

• Bachelor degree in Marketing, Business, Communications, or a related field (or
• equivalent practical experience).
• 3+ years managing paid search campaigns on

  Google and Microsoft Ads

• Basic understanding of marketing concepts and online advertising.
• Excellent attention to detail and strong organizational skills.
• Solid analytical and problem-solving abilities.
• Proficiency in Microsoft Excel (or Google Sheets) for data entry, organization, and basic
• analysis.
• Strong english language verbal and written communication skills.
• Ability to work independently as well as collaboratively in a team environment.
• Proactive attitude with a willingness to take initiative and learn new skills quickly.
• Prior experience with Google Ads or Microsoft Advertising (even personal projects or
• coursework) is a plus.
• Google Ads certification (or willingness to obtain within first 3-6 months) is a strong
• advantage.