Performance Marketing Mgr. (Amazon Ads)

4 - 7 years

15 - 18 Lacs

Posted:None| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

  • Own and manage end-to-end performance marketing on Amazon (Sponsored Products, Sponsored Brands, Sponsored Display, DSP, etc.)
  • Build and optimize structured campaign plans aligned with business goals (ACOS, TACOS, ROAS, share of voice, etc.)
  • Conduct in-depth keyword research, product targeting, and category benchmarking
  • Continuously monitor and analyze campaign performance, identifying optimization opportunities across bidding, targeting, placements, creatives, and product-page relevance
  • Collaborate with brand/category teams to align promotions, inventory, pricing, and creatives with ad plans
  • Leverage 1P and 3P tools (e.g., Amazon Ads Console, Helium 10 or similar) to drive performance insights
  • Run A/B tests to improve CTR, CVR, and ACOS
  • Set up automated reporting dashboards; track KPIs daily and proactively flag risks or wins
  • Evaluate new ad features, beta programs, and platform changes and apply them strategically
  • Stay updated on Amazon algorithm changes, category trends, and competitor strategies

Preferred candidate profile

  • 47 years of experience

    in performance marketing, with

    at least 3+ years focused on Amazon Ads

  • Hands-on experience running large-scale campaigns across

    Sponsored Products, Brands, and Display

  • Strong analytical mindset; fluency in KPIs such as

    ACOS, ROAS, TACOS, CTR, CVR, and CPC

  • Familiarity with 3rd-party tools and bid automation platforms like

    Helium 10, or Sellics

  • Ability to manage campaign budgets, pacing, and daily optimizations in a high-volume setup
  • Proficiency in Excel / Google Sheets, including pivot tables, VLOOKUPs, and basic macros
  • Experience working with cross-functional teams (brand, creative, marketplace, etc.)
  • Excellent communication and presentation skills

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