About the Role: We are seeking a high calibre professional to join the Founder's Office. This role is designed for someone who thrives in ambiguity, brings clarity to complex and unstructured problems, and wants to work closely with founders on high-impact initiatives. You will function as an extension of the leadership team, helping shape strategic direction, evaluate new opportunities, and engage with key external stakeholders including investors, lenders etc. Key Responsibilities: Work directly with the founders on business-critical and cross-functional initiatives. Structure and solve ambiguous problems, often with limited information and tight timelines. Conduct primary and secondary research, build financial models, and perform market analysis to assess new business opportunities. Assist in preparing pitch decks, investment memos, board updates, and internal strategy documents. Project manage critical workstreams (PMO-style), coordinating with different teams to track progress, identify bottlenecks, and provide regular updates to the founders. Collaborate across teams (Product, Ops, Business/Category, Marketing, Finance) to ensure alignment and momentum on priority initiatives. Drive special projects end-to-end from ideation and planning to execution and tracking. Ideal Profile: 2-4 years of experience in top-tier consulting, investment banking, strategy roles. Strong problem-solving skills and analytical rigor and able to simplify complexity. Comfortable multitasking, prioritizing, and operating with minimal supervision in a fast-paced environment. Good understanding of P&L, balance sheets, and financial statements; comfortable analysing business performance metrics. Highly entrepreneurial, self-driven, and outcome-oriented. What We Offer: Direct exposure to high-stakes decisions and the inner workings of a fast-growing business. Opportunity to join the company in its formative years and actively shape its direction. Close collaboration with the founding team and leadership on initiatives that move the needle. A steep learning curve with rapid career progression and ownership from day one.
Role & responsibilities Performance Marketing (Primary Focus): Plan, execute, and optimize paid campaigns on Amazon, Flipkart, Google Ads, Meta (Facebook & Instagram), and other relevant platforms. Manage PPC and paid social media advertising with a focus on driving conversions and increasing ROI Conduct keyword research, ad copy creation, and audience targeting to maximize performance. Analyze campaign performance and generate reports with actionable insights for optimization. Manage budgets across various platforms, ensuring efficient ad spend and allocation. Analytics & Reporting: Track and analyze key performance metrics (CPC, CTR, CPA, ROAS, etc.) for all campaigns. Provide regular reports on campaign performance and suggest strategies for improvement. Use platforms like Google Analytics, Meta Ads Manager, and Amazon Advertising tools to measure the effectiveness of campaigns. Preferred candidate profile 4-7 years of hands-on experience in performance marketing, with a focus on Amazon, Flipkart, Google Ads, and Meta platforms. Strong knowledge of PPC strategies, bid management, and ad optimization. Experience in managing social media marketing campaigns and understanding of how paid and organic strategies work together. Proficient in Google Analytics, Meta Ads Manager, Amazon Advertising, and other performance marketing tools. Excellent analytical skills with the ability to interpret campaign data and make strategic decisions. Ability to work in a fast-paced environment and manage multiple campaigns simultaneously. Self-starter who can execute campaigns from concept to completion with minimal oversight.
Role & responsibilities D2C Growth & Customer Experience Own and optimize the end-to-end funnel on Shopify, including product discovery, conversion rates, and checkout experience. Implement on-site and off-site growth experiments: landing pages, offers, referral systems, and cross-sell/upsell features. Partner with marketing and CRM teams to integrate tools for retargeting, cart recovery, and personalized communication. Enhance post-purchase journey to increase repeat rate, NPS, and LTV through automation and proactive support. Customer Support & Automation Tools Oversee Zendesk, Knowlarity, and Yellow.ai to ensure scalable, multi-channel customer support across voice, chat, and WhatsApp. Define automation flows, ticketing SLAs, escalation paths, and agent productivity metrics. Implement support analytics and reporting to identify gaps and areas for CSAT improvement. OMS, WMS & Logistics Platforms Manage and scale integrations with Unicommerce, Clickpost, and courier partners to ensure timely and accurate order processing. Improve metrics such as delivery TAT, RTO%, and order tracking visibility. Partner with warehouse teams to ensure operational reliability, especially during high-scale events like sales and festivals. Analytics & Reporting Build and maintain self-serve dashboards for key business metricsrevenue, returns, customer satisfaction, order health, etc. Analyze product and operational data to identify growth levers and process inefficiencies. Work cross-functionally to implement data-driven decisions across tech, marketing, and ops. Preferred candidate profile Must-Have: 5+ years of experience in product management with a strong D2C or e-commerce focus Experience scaling D2C websites (preferably Shopify-based) through CRO, UX improvements, and data-driven experimentation Hands-on exposure to tools like Shopify, Unicommerce, Clickpost, Knowlarity, Zendesk, Yellow.ai, and Zoho Books Deep understanding of D2C growth metrics: CAC, LTV, RTO%, AOV, churn, and CSAT Strong analytical skills with proficiency in Excel, SQL, and visualization tools like Power BI or Tableau Comfort working with APIs, tool integrations, and third-party platforms Excellent communication and stakeholder management skills Nice-to-Have: Experience in high-growth D2C brands or digital-first product environments Familiarity with marketing tools (e.g., Klaviyo, GA4, Meta Pixel, attribution platforms) Basic understanding of warehouse ops, inventory sync, and reverse logistics
Role & responsibilities 1. E-commerce Strategy & Execution: a. Drive business growth across Amazon, Flipkart, Pepperfry, and our D2C site by deploying innovative and ROI-focused strategies tailored to the furniture category. 2. P&L Ownership: a. Take full ownership of the online P&L including cost control, and profitability improvement initiatives. b. Build robust pricing, return management, and promotional frameworks that protect margins and drive sustainable growth. 3. Team Leadership: a. Lead and mentor a high-performing cross-functional team across category, ops, and digital marketing; foster ownership, agility, and performance. b. Work with the marketing team to craft and execute high-ROI ad strategies across marketplaces and digital channels to boost visibility and conversion. 4. Platform Relationships: a. Collaborate with marketplace teams to secure visibility assets, plan major sales events, and unlock exclusive opportunities. 5. Category & Assortment Planning: a. Work with Category team to identify and execute white-space opportunities in home seating, storage, work-from-home furniture, and more; guide product selection based on trends and data. b. Identify market gaps and customer needs through competitive analysis, product intelligence, and behavioral insights. Preferred candidate profile 1) 6-10 years of e-commerce experience, preferably in furniture, home, or lifestyle categories. 2) Deep understanding of e-commerce operations, marketplace dynamics, and P&L management. 3) Proven track record of scaling GMV and improving profitability across channels. 4) Strong analytical, problem-solving, leadership and negotiation skills. 5) Prior exposure to D2C website management is a strong plus. 6) Have MBA from Tier 1 (Top 20) institutes. 7) Have ability to think big on a vision while being rooted in constant execution.
Role & responsibilities HR Operations Oversee daily HR processes and employee lifecycle activities. Manage payroll through our payroll agency, ensuring accurate calculations and timely disbursement. Handle performance management cycles and related documentation. Recruitment Lead and manage end-to-end hiring across functions. Partner with hiring managers to define role requirements and attract top talent. Coordinate interviews, assessments, and offer processes. Employee Engagement Plan and execute employee engagement initiatives, events, and recognition programs. Act as the go-to HR contact for employee queries and grievance resolution. Support culture-building activities to enhance retention and morale. Preferred candidate profile 5-8 years of experience in HR operations, payroll, recruitment, and engagement. Strong knowledge of payroll processes, compliance, and performance management systems. Proven track record in managing end-to-end recruitment. Excellent interpersonal, communication, and problem-solving skills. Ability to work independently with high ownership and attention to detail.
Role & responsibilities Brand Strategy & Positioning Develop and implement brand strategies that enhance awareness, equity, and loyalty. Maintain a consistent brand voice, visual identity, and messaging across channels. Campaign Planning & Execution Work with agencies to conceptualize and execute integrated campaigns across TV, social media, digital platforms, print, OOH, and other channels. Oversee creative development from briefing to final asset delivery. Ensure campaigns are innovative, on-brand, and aligned with performance objectives. Cross-Functional Collaboration Partner with product, e-commerce, and sales teams to align brand activities with business goals. Coordinate with performance marketing teams to integrate brand storytelling with acquisition strategies. Agency & Vendor Management Manage relationships with creative, media, and production agencies. Negotiate contracts, manage budgets, and monitor execution quality. Measurement & Optimization Track and analyze brand campaign performance metrics. Use insights to optimize creative strategies and media plans. Preferred candidate profile 58 years of brand management experience, preferably with a high-growth D2C brand . Prior experience in creative or media agencies is highly desirable. Strong preference for candidates from lifestyle, consumer goods, or furniture brands . Proven track record of leading multi-channel brand campaigns , including TV, digital, and OOH. Strong understanding of media planning, creative briefing, and production workflows. Exceptional creativity with the ability to translate ideas into engaging consumer-facing concepts. High level of ownership and accountability, with the ability to drive projects end-to-end. Excellent communication, presentation, and stakeholder management skills.
Role & responsibilities Own and manage end-to-end performance marketing on Amazon (Sponsored Products, Sponsored Brands, Sponsored Display, DSP, etc.) Build and optimize structured campaign plans aligned with business goals (ACOS, TACOS, ROAS, share of voice, etc.) Conduct in-depth keyword research, product targeting, and category benchmarking Continuously monitor and analyze campaign performance, identifying optimization opportunities across bidding, targeting, placements, creatives, and product-page relevance Collaborate with brand/category teams to align promotions, inventory, pricing, and creatives with ad plans Leverage 1P and 3P tools (e.g., Amazon Ads Console, Helium 10 or similar) to drive performance insights Run A/B tests to improve CTR, CVR, and ACOS Set up automated reporting dashboards; track KPIs daily and proactively flag risks or wins Evaluate new ad features, beta programs, and platform changes and apply them strategically Stay updated on Amazon algorithm changes, category trends, and competitor strategies Preferred candidate profile 47 years of experience in performance marketing, with at least 3+ years focused on Amazon Ads Hands-on experience running large-scale campaigns across Sponsored Products, Brands, and Display Strong analytical mindset; fluency in KPIs such as ACOS, ROAS, TACOS, CTR, CVR, and CPC Familiarity with 3rd-party tools and bid automation platforms like Helium 10, or Sellics Ability to manage campaign budgets, pacing, and daily optimizations in a high-volume setup Proficiency in Excel / Google Sheets, including pivot tables, VLOOKUPs, and basic macros Experience working with cross-functional teams (brand, creative, marketplace, etc.) Excellent communication and presentation skills
Role & responsibilities Own end-to-end B2B sales for the office furniture portfolio including desks, chairs, workstations, storage, etc. Develop and grow relationships with: Co-working space operators Design & build firms, architects, interior designers Project Management Consultants (PMCs) Corporates / MSMEs / institutional buyers Identify and pursue high-potential leads through proactive outreach, referrals, and industry connections Work closely with the design, product, and supply chain teams to offer tailored solutions to clients Negotiate pricing, contracts, and delivery timelines in line with company objectives Achieve and exceed quarterly and annual sales targets Maintain an active pipeline and report on funnel health using CRM tools Represent the brand at relevant events, expos, and partner meetings Preferred candidate profile 8-12 years of B2B sales experience in office furniture or allied sectors (e.g. modular workspaces, interiors, etc.) Prior experience with brands like Featherlite, Nilkamal, HNI, Godrej Interio , or similar is highly preferred Strong network of corporate / institutional buyers and channel partners Experience and proven network of co-working chains, IT/ITES companies, or fast-scaling startups across the country. Proven experience engaging with architects, interior design firms, and PMCs Excellent communication, negotiation, and relationship management skills Comfortable with long sales cycles and high-ticket deal closures Exposure to sales CRM tools and reporting dashboards Self-starter mindset; ability to work independently and drive results Willingness to travel for client meetings across regions, if required
Responsibilities: Manage team performance through coaching & feedback Lead by example with strong communication skills Collaborate on automation initiatives for efficiency gains Planning and forecasting manpower Rostering and controlling shrinkage Accessible workspace Cafeteria Over time allowance Performance bonus Referral bonus Provident fund Maternity leaves Paternity leaves Job/soft skill training