Performance marketing manager

As a Performance Marketing Manager at uhomes.com, you will play a crucial role in optimizing marketing campaigns across various channels. Your responsibilities will include: - Own end-to-end performance marketing strategy and execution for paid search, social, display, video, and affiliate channels. - Plan, launch, and optimize paid media campaigns to meet KPIs like CAC, ROAS, CTR, and conversion rates. - Efficiently manage and allocate budgets to maximize return on investment. - Conduct continuous A/B tests on ad creatives, copy, landing pages, and audience targeting. - Collaborate with cross-functional teams such as content, design, product, and data to ensure messaging alignment and user journey optimization. - Analyze campaign performance to deliver clear, actionable reports and dashboards. - Stay updated on platform trends, industry benchmarks, and algorithm changes for optimal performance. - Identify and explore new growth channels and tactics like influencer partnerships, native ads, and remarketing strategies. Qualifications required for this role include: - Prior experience in campaign management and digital marketing strategies. - Strong analytical skills for performance analysis and optimization. - Proficiency in various marketing tools and platforms. - Additional experience in the education sector and a study abroad background would be advantageous. Join uhomes.com and be part of a global leader in student housing solutions, where innovation and excellence drive our mission to revolutionize the student accommodation search experience.,