Performance Marketing Manager – Paid Media (Meta, Google & LinkedIn Specialist)

Job Title: Performance Marketing Manager – Paid Media (Meta, Google & LinkedIn Specialist)

Location:

Company Overview:

India Market Entry (IME)

Role Overview

Performance Marketing Manager (6+ years, agency background required)

Key Responsibilities

• Strategically manage and optimize

  high-budget paid advertising campaigns (₹5+ lakhs/month)

  across Meta platforms (Facebook/Instagram) and Google Ads.
• Lead

  end-to-end campaign execution

  , including strategy development, creative direction, and production of high-performing video and image assets.
• Craft compelling ad copy, conduct A/B testing, and

  analyze key performance metrics

  such as CTR, CPA, and ROAS to drive continuous campaign improvement.

• Adapt strategies

  based on A/B test outcomes and take ownership of landing page optimization i.e., refining content, layout, visuals, and messaging to maximize conversions.
• Implement a

  structured feedback

  loop

  with the sales team to evaluate lead quality and conversion outcomes, using these insights to iterate ad messaging and landing page experience.
• Analyze performance data from past campaigns using

  analytics dashboards

  to identify trends and optimization opportunities for future campaigns.
• Collaborate closely with design and internal stakeholders to ensure alignment across creative assets and

  timely campaign delivery

  .
• Maintain up-to-date

  certifications

  and stay current with evolving best practices and policy updates across Meta and Google ad platforms.

Required Qualifications

• 5+ years of paid media experience within

  agency environments

  .
• Expert-level proficiency managing

  Meta (Facebook/Instagram)

  and

  Google Ads

  campaigns.
• Comfortable overseeing large ad budgets (₹5 lakhs/month+), ensuring optimal ROI.
• Analytical mindset with hands-on experience using Google Analytics and ad performance dashboards.
• Skilled copywriter and landing page strategist with strong analytics and optimization capabilities.

• Google Ads

  and

  Meta Blueprint

  certifications required; must stay current with platform developments.