Performance Marketing Manager (Paid Media)

4 - 6 years

0 Lacs

Posted:3 days ago| Platform: Linkedin logo

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Full Time

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About GrowthRails

We generate leads for B2B companies. That's it. We're a 3-month-old GTM execution team working with large clients in the B2B Space . We handle Google Ads, outbound sales, and conversion focussed websites - whatever fills the pipeline. Clients view us as an extended arm of their sales and marketing team.


How we work:

  • Plan and execute paid campaigns across Google Ads, LinkedIn, and Meta to generate qualified leads for B2B clients
  • Launch first campaign within 7-14 days of client onboarding
  • Set up and manage tracking infrastructure using GA4 and Google Tag Manager for all campaigns
  • Run A/B tests on ads, landing pages, and audience segments to improve campaign performance
  • Collaborate with design team to create high-converting landing pages
  • Conduct weekly performance reviews and optimize campaigns based on what's actually working
  • Pivot messaging and targeting quickly when campaigns underperform
  • Troubleshoot technical issues with tracking, pixels, and campaign setup independently
  • Maintain campaign infrastructure including email domains, tracking pixels, and audience lists
  • Analyze data to produce actionable insights and regular client reports

  • Must-Have Skills:


    Good to have Skills


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