Performance Marketing Manager

Role Overview :

The Performance Marketing Specialist will be responsible for planning, executing, and optimizing paid campaigns across multiple channels such as Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, and other digital platforms. The ideal candidate should have a strong analytical mindset, a track record of managing substantial ad budgets, and experience in delivering data-driven growth.

Key Responsibilities :

• Plan, implement, and manage performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Own end-to-end campaign management: keyword research, audience targeting, ad creation, bidding strategies, and conversion optimization.
• Monitor daily performance metrics, analyze campaign data, and optimize for ROI and CPA goals.
• Create and manage retargeting strategies to maximize conversions.
• Conduct A/B testing for ad creatives, landing pages, and targeting strategies.
• Collaborate with the design and content teams to develop impactful ad creatives.
• Generate detailed performance reports and present actionable insights to stakeholders.

Requirements :

• 4–5 years of experience in performance marketing within an advertising or digital marketing agency.
• Proven track record of managing high-budget campaigns and delivering measurable results.
• Strong expertise in Google Ads, Meta Ads, LinkedIn Campaign Manager, and Google Analytics.
• Hands-on experience with conversion tracking, pixel setup, and remarketing campaigns.
• Advanced proficiency in campaign optimization and data analysis.
• Excellent communication skills with the ability to explain strategies and results to clients and internal teams.
• Certifications in Google Ads and Meta Blueprint will be a strong plus.

Job Type: Full-time

Pay: Up to ₹70,000.00 per year

Schedule:

• Day shift

Work Location: In person