Performance Marketing Manager

Job Description

Metizsoft Solutions is seeking a dynamic and data-driven Performance Marketing Manager to drive user acquisition, lead generation, and brand visibility through various digital channels. The ideal candidate will have hands-on experience in executing and optimizing paid marketing campaigns with a focus on ROI and growth. Requirements Plan, execute, and manage paid digital marketing campaigns across platforms like Google Ads, Facebook, LinkedIn, Instagram, and other relevant channels. Optimize campaigns to achieve maximum ROI, lead conversion, and customer acquisition. Monitor and analyze key performance metrics (CTR, CPC, CPA, ROAS, etc.) to identify trends and insights. Perform A/B testing on ad creatives, landing pages, and campaign strategies. Collaborate with the design and content teams to create engaging ad creatives and landing pages. Manage marketing budgets efficiently and report performance against targets. Utilize tools such as Google Analytics, Tag Manager, and other marketing automation platforms for tracking and reporting. Stay up to date with industry trends, platform updates, and emerging technologies. Benefits Any Education Degree in Marketing, Business, or a related field. 2\u20135 years of experience in performance/digital marketing with a proven track record. Proficiency in Google Ads, Meta Ads Manager (Facebook/Instagram), LinkedIn Ads, and analytics tools. Strong analytical skills and the ability to interpret data into actionable insights. Excellent communication and project management skills. Certification in Google Ads or Facebook Blueprint is a plus.