Performance Marketing Manager

Drive Growth Strategy & Execution | Work from Office | Digiaccel Learning | Gurugram, Haryana

The Performance Marketing Manager is a key member of our Marketing team, responsible for digital media strategies and execution to drive customer acquisition, retention, and revenue growth. This role requires a deep understanding of digital marketing channels including Facebook ads and Google ads.

The candidate will be responsible for developing growth strategies for B2C learning products, focus on driving customer acquisition through organic and paid media and optimize conversions. The early feedback and traction for these products is very encouraging and provides a great opportunity for the right person to help scale further.

The candidate will also lead the curriculum of digital marketing track for Digiaccel Learning. The person would have full ownership of the teaching curriculum and would be a key stakeholder for the visual treatment of the content too. He/She would also be the face of Digiaccel learning’s digital marketing track for learners and in marketing communications.

Responsibilities :

• Managing ad campaigns across Facebook, Google and LinkedIn ads
• Optimize campaigns to maximize ROI and scale customer acquisition efforts.
• Identify growth opportunities, target audiences, and key performance indicators (KPIs).
• Create and execute data-driven growth marketing strategies to drive customer acquisition and revenue growth.
• Work closely with the founders to scope skilling objectives required in the market and translate the same into an exhaustive curriculum.
• Flesh out teaching modules for upskilling on digital, performance marketing.
• Designing case-study based assessments at scale for learner evaluation.
• Taking live classes and facing the camera for pre-recorded lectures.

Requirements :

• 3+ years of hands-on experience of managing ad campaigns on Google, Facebook
• Deep knowledge of at least one of Meta/Google ecosystems; working knowledge of both.
• Full-time graduate or post-graduate degree.
• Proven experience in growth marketing, digital marketing, or a similar role.
• Strong analytical skills with the ability to work with data and analytics tools.
• Enthusiasm about educating learners on digital marketing skills.

About the Company

Digiaccel Learning is an education company that is building an alternate system of business education through deep vertical specialisations. It aims to do so through an application based curriculum and skilling system to enable learners to pick up the relevant digital skills. These will be enabled by industry professionals to ensure that the education is more relevant, sharper and modern. In doing so, it will facilitate outcome oriented learning with employment/ career acceleration being the targeted outcome.

We are VC backed and have CXOs and Founders of some of India’s top digital commerce companies as our investors.

From the Founders

We are looking for smart passionate folks to join us in the mission of building a better, smarter and more outcome oriented learning system, thereby enabling thousands of learners to meet their career aspirations.

We are a young company and look at our early team as the culture co-founders. We can assure of a very talent dense, intellectually honest, action oriented and collaborative environment. We endeavour to bring joy at work by enabling everyone to bring their best self and do their best work. We are sure that you will join for the opportunity and stay for the experience