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GIST Management Solutions
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Performance Marketing Manager For Premium Business School in Noida

Performance Marketing Manager For Premium Business School in Noida

GIST Management Solutions

4 - 9 years

|

7 - 9 Lacs

Posted:1 day ago| Platform:

Apply

Skills Required

pay per click paid marketing google ads campaign management performance marketing gtm roi linkedin ads youtube ads facebook ads ga4 ab testing seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

"Performance Marketing Manager"

Title:

Work Type:

Role Summary:

Key Responsibilities

Develop and execute paid marketing strategy (Google, Meta, LinkedIn, YouTube, Programmatic, Affiliates)
Own end-to-end campaign setup, budgeting, A/B testing, tracking and optimisation
Coordinate with creative/content teams for ad copies, creatives and landing pages
Manage funnel tracking via CRM & analytics tools (GA4, GTM, Looker, Data Studio, HubSpot/SFDC etc.)
Drive Landing Page CRO improve CVR through experiments and enhancements
Plan and execute retargeting / remarketing and lookalike campaigns
Monitor KPIs: leads, CPL, CAC, ROAS, application and enrolment ratios
Vendor & agency management (if outsourced)
Weekly & monthly performance reporting to management

Skills Required

Strong experience in ads platforms (Google Ads, Meta, LinkedIn etc.)
Proven record in lead gen & ROI-driven campaigns
Hands-on with analytics tools (GA4, GTM, UTM, Sheets/Excel)
Knowledge of basic SEO/content funnels and CRO
Strong analytical, communication and coordination skills

9354909510

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