Performance Marketing Manager - Ecommerce

We are seeking a data-driven, creative, and highly analytical Performance Marketing Specialist to join our marketing team. You will be responsible for executing paid digital campaigns across various platforms (Google Ads, Meta, LinkedIn, etc.) and optimizing for conversions, ROAS, and customer acquisition goals. You will work closely with content, design, and analytics teams to ensure cohesive and high-performing campaigns.
Preference will be given to candidates who have prior experience in the skincare industry and/or eCommerce marketing.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, YouTube, and other paid media platforms.

• Monitor key performance metrics (CPC, CPA, CTR, ROAS, etc.) and conduct ongoing A/B testing to improve campaign efficiency.

• Manage and track budget allocation across channels to maximize ROI.

• Write effective ad copies and collaborate with the design team for creatives and visual assets.

• Conduct keyword research, audience segmentation, and competitor analysis to refine targeting strategies.

• Set up conversion tracking (Google Tag Manager, GA4, Meta Pixel, etc.) and ensure accurate attribution.

• Generate performance reports and dashboards using tools like Google Analytics, Data Studio, etc.

• Collaborate with product and sales teams to align marketing efforts with business goals.

Requirements

• 2–5 years of proven experience in managing paid performance marketing campaigns.

• Hands-on expertise in Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook/Instagram).

• Strong understanding of performance metrics, bidding strategies, audience targeting, and conversion optimization.

• Experience with Google Analytics (GA4), Google Tag Manager, and ad tracking tools.

• Familiarity with tools like SEMrush, Ahrefs, Hotjar, or similar is a plus.

• Excellent analytical, problem-solving, and communication skills.

• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Prior experience in the skincare or eCommerce industry is highly preferred

• Google Ads and/or Meta Blueprint Certifications

• Experience with landing page optimization and funnel-based advertising

• Knowledge of remarketing strategies and customer journey mapping

• Familiarity with landing page builders (Unbounce, Webflow, Instapage, etc.)

Job Type: Full-time

Pay: ₹25,000.00 - ₹100,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Work Location: In person