Performance Marketing Manager – D2C Brand

Brand Name

Location:

About the Role

Performance Marketing Manager

fashion, apparel, or lifestyle brands

Key Responsibilities

1. D2C Performance Marketing

• Plan, execute, and scale campaigns on

  Google Ads

  (Search, Shopping, Display, YouTube) and

  Meta Ads

  (Facebook, Instagram).
• Manage

  full-funnel campaigns

  driving ROAS, CAC efficiency, LTV, and conversion rates.
• Use

  GA4, Meta Pixel, and other tools

  for accurate tracking and attribution.
• Collaborate with creative/content teams to deliver

  high-performing ad creatives and landing pages

  .
• Lead

  A/B testing

  on creatives, copy, audience targeting, and placements.

2. Marketplace Advertising

• Run and optimize paid campaigns on

  Amazon (AMS), Flipkart Ads, and Myntra Ads

  .
• Partner with marketplace/category teams to allocate budgets by

  SKU performance, seasonal demand, and brand priorities

  .
• Implement keyword strategies, sponsored ads, and DSPs to boost

  visibility and organic rankings

  .
• Continuously monitor and optimize bids, targeting, and keywords to hit KPIs.

3. Budgeting & Reporting

• Build and manage

  monthly media plans and forecasts

  .
• Ensure strict

  budget control and efficient allocation

  across channels.
• Report weekly/monthly on

  ROAS, CPA, CTR, CVR, etc.

  , with actionable insights.
• Identify

  growth opportunities

  through data, benchmarks, and market trends.

Key Requirements

• 4–6 years of hands-on

  performance marketing experience

  for

  D2C brands and e-commerce marketplaces

  .
• Strong knowledge of

  Meta Ads, Google Ads (Search, Shopping, Display), Amazon Ads, Flipkart Ads, Myntra Ads

  .
• Advanced skills in

  GA4, Excel, Looker Studio / Power BI

  .
• Strong understanding of

  attribution models, customer journeys, and CRO

  .
• Prior experience in

  fashion, apparel, or lifestyle categories (highly preferred).

• Ability to collaborate across teams and manage creative/agency resources.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Certifications in

  Google Ads

  and

  Meta Blueprint

  are a plus.
• Exposure to CRM & retention tools (

  CleverTap, WebEngage, MoEngage, KwikEngage

  ) is an advantage.

If you are passionate about fashion & lifestyle, skilled at scaling digital campaigns, and motivated by ROI, this role gives you the opportunity to directly impact growth across D2C and marketplaces.