Performance Marketing Manager

Performance Marketing Lead/ Specialist

• Location: Noida
• Exp 4-6 yrs (relevant)
• Salary 6 lpa 9 lpa (as per relevant exp in real estate industry)

Job Overview:

Performance Marketing Lead

Key Responsibilities:

• Campaign Strategy & Execution:

• Develop and execute performance marketing strategies tailored for the real estate industry.
• Manage digital campaigns (PPC, SEM, display ads, social media, remarketing, email marketing, etc.) across platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, youtube etc.
• Optimize ad creatives, targeting, bidding strategies, and landing pages to maximize conversion rates.

• Lead Generation, Conversion Optimization & Data mining:

• Create and manage lead generation strategies for real estate properties (residential/commercial).
• Optimize lead funnels and conversion paths to ensure that marketing efforts translate into high-quality leads and sales.
• Work with the sales team to ensure smooth lead handover and follow-up.

• Analytics & Reporting:

• Track, measure, and report on KPIs such as Cost Per Lead (CPL), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and customer lifetime value (CLV).
• Use tools like Google Analytics, Facebook/Meta Ads Manager, and other performance tracking tools to optimize campaigns.
• Prepare weekly/monthly/quarterly performance reports with actionable insights.

• Budget Management:

• Manage and allocate performance marketing budgets effectively to ensure maximum ROI.
• Monitor spend on various channels and campaigns, ensuring efficiency and effective budget utilization.

• SEO and Content Strategy:

• Work with the SEO team to ensure website content and landing pages are optimized for search engines.
• Integrate performance marketing strategies with organic SEO efforts to maximize visibility and lead generation.

• Market Research:

• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Conduct competitor analysis and market research to understand trends and customer preferences in the real estate industry.

• Collaboration:

• Collaborate with cross-functional teams including sales, design, and content to align marketing efforts with business goals.
• Liaise with agencies and vendors for outsourced campaign management, when necessary.

Requirements:

• Education:

  Bachelors degree in Marketing, Business, or a related field. MBA or certifications in digital marketing is a plus.

• Experience:

• 3+ years of experience in performance marketing, ideally in the

  real estate

  or

  property industry

  .
• Proven track record of running successful paid campaigns across platforms like Google Ads, Facebook, Instagram, YouTube and others.
• Strong knowledge of lead generation strategies and conversion optimization techniques.

• Skills:

• In-depth understanding of digital marketing platforms and tools (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.).
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Knowledge of SEO principles and how they integrate with paid campaigns.
• Experience Landing page optimization, and CRO.
• Familiarity with CRM tools (Salesforce, HubSpot, Read Pro etc.) and lead management systems.

• Soft Skills:

• Strong communication and presentation skills.
• Detail-oriented, with the ability to manage multiple campaigns and deadlines.
• Creative thinking with a problem-solving attitude.
• Ability to work collaboratively in a fast-paced environment.