Posted:1 month ago|
Platform:
Hybrid
Full Time
Develop and implement comprehensive performance marketing strategies for our SaaS products to drive customer acquisition, retention, and revenue growth. Plan, execute, and optimize performance marketing campaigns across various digital channels, including search engine marketing (SEM), display advertising, social media advertising, affiliate marketing, and email marketing, with a focus on targeting SaaS buyers and decision-makers. Conduct thorough market research and analysis within the SaaS industry to identify target audiences, competitive landscapes, and opportunities for campaign optimization. Collaborate with internal teams, including product management, sales, and customer success, to ensure alignment between marketing efforts and overall business objectives. Define key performance indicators (KPIs) specific to the SaaS industry and establish campaign tracking and reporting frameworks to measure campaign effectiveness and ROI. Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels. Continuously monitor campaign performance, analyze data, and identify areas for improvement to optimize campaign targeting, messaging, and creative elements within the SaaS context. Stay up to date with industry trends, best practices, and emerging technologies within the SaaS industry, and recommend innovative strategies to drive continuous improvement. Provide guidance and mentorship to junior team members, fostering a collaborative and results-driven environment with a specific focus on SaaS marketing expertise. Job Requirements Proven experience as a Performance Marketing Specialist or similar role In-depth knowledge of performance marketing strategies, tools, and techniques within the SaaS industry across various digital channels, including SEM, display advertising, social media advertising. Strong analytical skills with a data-driven mindset, capable of extracting insights from campaign data within the SaaS context and making data-backed recommendations. Proficient in using performance marketing tools, analytics platforms, and ad management platforms (e.g., Google Ads, LinkedIn Ads Manager, Google Analytics) with a focus on SaaS metrics and analytics. Demonstrated experience in managing large-scale performance marketing campaigns and budgets effectively within the SaaS industry. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners within the SaaS ecosystem. Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced SaaS environment. Up-to-date with the latest industry trends, best practices, and emerging technologies in digital marketing and performance marketing within the SaaS industry.
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