Develop and implement comprehensive performance marketing strategies for our SaaS products to drive customer acquisition, retention, and revenue growth. Plan, execute, and optimize performance marketing campaigns across various digital channels, including search engine marketing (SEM), display advertising, social media advertising, affiliate marketing, and email marketing, with a focus on targeting SaaS buyers and decision-makers. Conduct thorough market research and analysis within the SaaS industry to identify target audiences, competitive landscapes, and opportunities for campaign optimization. Collaborate with internal teams, including product management, sales, and customer success, to ensure alignment between marketing efforts and overall business objectives. Define key performance indicators (KPIs) specific to the SaaS industry and establish campaign tracking and reporting frameworks to measure campaign effectiveness and ROI. Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels. Continuously monitor campaign performance, analyze data, and identify areas for improvement to optimize campaign targeting, messaging, and creative elements within the SaaS context. Stay up to date with industry trends, best practices, and emerging technologies within the SaaS industry, and recommend innovative strategies to drive continuous improvement. Provide guidance and mentorship to junior team members, fostering a collaborative and results-driven environment with a specific focus on SaaS marketing expertise. Job Requirements Proven experience as a Performance Marketing Specialist or similar role In-depth knowledge of performance marketing strategies, tools, and techniques within the SaaS industry across various digital channels, including SEM, display advertising, social media advertising. Strong analytical skills with a data-driven mindset, capable of extracting insights from campaign data within the SaaS context and making data-backed recommendations. Proficient in using performance marketing tools, analytics platforms, and ad management platforms (e.g., Google Ads, LinkedIn Ads Manager, Google Analytics) with a focus on SaaS metrics and analytics. Demonstrated experience in managing large-scale performance marketing campaigns and budgets effectively within the SaaS industry. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners within the SaaS ecosystem. Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced SaaS environment. Up-to-date with the latest industry trends, best practices, and emerging technologies in digital marketing and performance marketing within the SaaS industry.
ProProfs.com is seeking an experienced Front-end developer to help in the design, development and delivery. As a Front-End Developer at ProProfs.com, you will be responsible for creating beautiful, responsive and high-performance functional designs for desktop and mobile that will be used by millions of users daily. You should be passionate about the latest web technologies, yet understand w3 compliance, compatibility across platforms, browsers, and mobile is a key requirement as well. Requirement: Good proficiency in ES6 Working experience of React, Redux and Context API Understanding of HTML5, CSS3 and mobile responsive Good problem solving skills Location : Noida - Hybrid (3 days a week from office)
Job Description The internet continues to develop at great speed, and ProProfs remains on the cutting edge with their delightfully smart tools for smarter employees and delightful customers. Were looking for a professional Web Developer (Angular) to join our innovative team, which is consistently raising the bar on creativity and delightful experiences. You will work closely with project managers, stakeholders, and team members to ensure agreed product growth and provide technical aid in implementing best practices and coding standards. Requirements - Working experience in Angular 2+ (preferably version 14) - Experience with angular-material . - Experience with NgRx and RxJS . - Good understanding of CSS and JavaScript .
About the Role: ProProfs is seeking a dynamic and proactive individual to join its human resources team. The ideal candidate will support a wide range of HR functions, with a primary focus on HR operations. This role is pivotal in ensuring the seamless execution of HR processes and contributing to a positive employee experience. Key Responsibilities: Assist in the end-to-end onboarding and offboarding processes to ensure smooth transitions for employees. Maintain accurate and up-to-date employee records in digital format. Collaborate with internal stakeholders and external vendors to provide timely and effective HR services. Address employee queries and concerns related to HR policies, procedures, and benefits. Manage company assets, including tracking issuance, return, and maintenance of office equipment. Support employee engagement by organizing team-building activities and recognition programs to promote a positive work culture. Oversee office infrastructure-related concerns and liaise with appropriate departments to maintain a conducive work environment. Execute day-to-day HR operational tasks efficiently and with attention to detail. Support recruitment activities as needed, including sourcing, screening, and coordinating interviews. Required Competencies: Prior experience in HR operations or a similar capacity is preferred; familiarity with HRMS platforms (e.g., Keka) is advantageous. Excellent communication and interpersonal skills. Strong problem-solving abilities. A collaborative team player with a goal-oriented mindset. High levels of initiative, integrity, professionalism, and analytical thinking.
At ProProfs, we are hiring a Sr. Customer Support Executive/ Onboarding and Customer Success / Account Management Executive who can enhance our customer experience. You will be responsible for providing memorable customer service by conducting demonstrations, product overview sessions to clients of ProProfs, making modifications, and escalating complaints across a number of communication channels. To perform well in this role the candidate should be able to remain calm when customers are frustrated and have prior experience of handling customers from the US, Canada, EU Regions. Customer Support/Onboarding and Customer Success responsibilities: Be the primary point of contact and build long-term relationships with customers Help customers through email, phone, online presentations, screen-share Develop a trusted advisor relationship with key accounts, customer stakeholders Ensure the timely and successful delivery of our solutions according to customer needs and objectives Be responsible for customer onboarding, account management, product adoption, account growth and account success Increase Customer Satisfaction and minimize Churn, by Emails and Calls to resolve challenges they are facing with respect to our product, also sharing inputs to use the product. Develop and maintain and grow customer relationships with the customers. Maintain up-to-date knowledge of ProProfs products, features and processes Provide answers to (technical/non technical) questions Shall be involved in end to end support of various SAAS products to medium - large organizations Responsible for keeping current clients delighted and delivering exceptional client service on a day-to-day basis Work within the SLAs and strict timelines Spearhead the growth & adoption of ProProfs, and to be an evangelist for ProProfs Whats in it for you? Industry and company training Advancement opportunities A diverse, global organization full of intelligent, friendly people to bounce ideas off, learn from and grow with Endless career opportunities and clear paths for career development Supportive and motivating staff to help you succeed Professional and upbeat office setting To become a part of our team: Excellent written and verbal communication skills. Proven track record of customer success experience via phone, email and chat Ability to work on multiple tools simultaneously, HelpDesk, Phone, chat tools etc.. Problem solving and developing strong relationships with key customers to build a trusted partnership. 2-4 years of experience in International call center environment Prior experience in SAAS is a plus Able to work 5:30 pm to 02:30 am IST Work Timings : US timings (East Coast, Central, and West Coast) Location: Noida - Hybrid (3 days a week from office)
Responsible for growth in organic traffic & lead generation by designing & implementing strategies for SEO & digital marketing growth. Stay abreast of the latest SEO trends, algorithm updates, and industry best practices, including the evolving landscape of AI in search and content. Identify and implement new SEO opportunities, including programmatic SEO for scalable content generation and AEO strategies for optimal visibility in generative AI search results. Champion a data-driven approach, translating complex SEO insights into actionable strategies for the team and stakeholders. Set clear performance objectives, conduct regular performance reviews, and facilitate professional growth for team members. Manage workload distribution, ensure timely delivery of projects, and maintain high-quality standards across all SEO initiatives. Actively explore, evaluate, and integrate AI models and platforms (e.g., ChatGPT, Gemini, etc.) into SEO workflows for tasks such as: Enhanced keyword research and topic clustering. Content ideation, outlining, and optimization. Schema markup generation. Competitive analysis and market insights. Automated reporting and data analysis. Educate and train the team on the ethical and effective application of AI in SEO. Experiment with emerging AI technologies to gain a competitive edge in search. Requirements 5+ years of hands-on experience in core SEO, with at least 2+ years in a team leadership or managerial role. Demonstrable experience in driving significant organic traffic, lead generation, and revenue growth through SEO initiatives. Expert-level proficiency in Google Analytics (GA4), Google Search Console, and leading SEO tools (e.g., Ahrefs, SEMrush, Moz). Proven experience with programmatic SEO strategies and implementation. Strong understanding and practical application of Answer Engine Optimization (AEO) principles for AI-powered search. Solid technical SEO expertise, including site audits, crawlability, indexability, schema markup, and site architecture. Advanced understanding of the application of AI models (e.g., ChatGPT, Gemini) for various SEO tasks, including content generation, analysis, and automation. Excellent analytical skills with the ability to interpret complex data, identify trends, and make data-driven decisions. Strong leadership, communication, and interpersonal skills. Ability to manage multiple projects simultaneously and prioritize effectively in a fast-paced environment.
Customer Support Executive At ProProfs, we are hiring a Customer Support Executive who can enhance our customer experience. You will be responsible for providing memorable customer service by conducting demonstrations, product overview sessions to clients of ProProfs, making modifications, and escalating complaints across a number of communication channels. To perform well in this role the candidate should be able to remain calm when customers are frustrated and have prior experience of handling customers from the US, Canada, EU Regions. Customer Support responsibilities: Manage customer life cycle by responding to customer queries and issues over call/email/chat. Conduct demos and product overview sessions to ProProfs clients. Develop and maintain and grow customer relationships with the customers. Maintain up-to-date knowledge of ProProfs products, features and processes Identify customer needs and help customers use specific features. Provide answers to (technical/non technical) questions Shall be involved in end to end support of various SAAS products to medium - large organizations Analyze and report product malfunctions. Work within the SLAs and strict timelines Spearhead the growth & adoption of ProProfs, and to be an evangelist for ProProfs Whats in it for you? Industry and company training Advancement opportunities A diverse, global organization full of intelligent, friendly people to bounce ideas off, learn from and grow with Endless career opportunities and clear paths for career development Supportive and motivating staff to help you succeed Professional and upbeat office setting To become a part of our team: Excellent written and verbal communication skills. Proven track record of customer success experience via phone, email and chat Ability to work on multiple tools simultaneously, HelpDesk, Phone, chat tools etc.. Problem solving and developing strong relationships with key customers to build a trusted partnership. 2-4 years of experience in International call center environment Prior experience in SAAS is a plus Able to work 6:30 pm to 03:30 am IST Work Timings : US timings (East Coast, Central, and West Coast) Location: Noida - Hybrid (3 days a week from office) Note - "Only male candidates are eligible to apply for this role."
Content Moderator (Exp. 1-2 years) Looking for a passionate content writer who can develop and moderate content for ProProfs.com, the worlds #1 SaaS company offering online learning and customer support tools for millions of educators, instructors, and businesses across the globe. Primary responsibilities: Writing creative short and long form content for quizzes, online games, and more Creating crisp descriptions that are engaging for the readers Moderating and managing our Quiz library to ensure high-quality and relevant content Identifying content gaps and user needs, recommending relevant new topics and ideas Maintaining uniformity in style, tone, fonts, and imagery to ensure cohesive and professional content presentation Monitoring user-generated content for accuracy, relevance, and adherence to the guidelines You are the right fit for the role if you have : Good written and verbal communication skills, including flawless grammar Basic knowledge of SEO, including search engine algorithms and Social Media Experience doing research using multiple sources Logical thinking and reasoning skills Knowledge of pop culture, trending quizzes, educational topics, entertainment, sports, fun games, etc., would be an added advantage. Apply today if you are: Quick learner and ready to accept challenges Able to pay attention to the details during submissions Ready to work in a fast-paced work culture Honest, dedicated, efficient, proactive, and should have a can-do attitude.
Are you a talented writer/editor looking to make a global impact with your words? Join Marriage.com , the largest resource for married couples and anyone seeking information about building a healthier, happier relationship. As a sub-editor, you'll have the opportunity to work with a readership of millions, producing high-quality content that inspires and empowers our audience. As part of ProProfs - a cloud-based SaaS company headquartered in Santa Monica, California, with a branch office in Noida, India - we're looking for someone with a minimum of 4 or more years of experience who is passionate about creating impeccable content for a global audience. In this role, you'll: Write and edit articles, quizzes, landing pages, meta descriptions, and more. Prepare well-structured drafts based on SEO best practices. Proofread and edit blog posts before publication. Collaborate with freelancers and train them. Ensure consistency in style, fonts, images, and tone based on our editorial guidelines. Update and publish content as needed. Youre someone with: 4+ years of experience in content writing/editing. Excellent written and verbal communication skills. Expertise in packaging web content to ensure it's clickable and inviting. Good understanding of content creation - prior experience with lifestyle content would be a plus. Familiar with the latest SEO practices in content. Ability to research and gather reliable information to use in content writing. Proficiency in Google Docs and WordPress. Who We Are: Marriage.com provides expert advice, resources, and information on relationships to over 5 million people yearly. With 10,000+ resources including articles, videos, and legal information, the site also offers courses, quizzes, quotes, and a blog. ProProfs.com is a leading online education provider, offering popular tools like quiz and survey makers, and a training maker. With 1,000,000+ content pieces in 90+ languages, the site is a top platform for online quizzes, featuring the world's largest library of professional tests. Used by Fortune 500 companies like Sony and Dell, as well as leading educational institutes like Harvard and Yale, ProProfs is headquartered in Los Angeles, California. Learn more about Marriage.com: https://www.marriage.com/ Learn more about ProProfs: www.proprofs.com/offices/in If you're a passionate writer, critical thinker, and avid reader, we want to hear from you! Apply today to join our team and make a difference with your writing.
Web Development Trainer About the Program: Job Summary: We are seeking an enthusiastic and experienced Web Development Trainer to join our team. The trainer will be responsible for delivering comprehensive web development training to 12th-passed students, including both theoretical instruction and hands-on lab sessions. The program is a Corporate Social Responsibility (CSR) initiative aimed at providing web development training to 12th-passed students from government schools, particularly targeting economically weaker sections of society. The objective is to equip these students with the skills necessary to enter the job market in the technology sector. The ideal candidate will have a strong background in web development and a passion for teaching and mentoring young learners. Key Responsibilities: Develop and deliver an engaging and effective web development curriculum tailored to the needs of 12th-passed students. Conduct theoretical classes and practical lab sessions, ensuring students understand key concepts and can apply them in real-world scenarios. Teach core web development technologies including PHP, MySQL, HTML, CSS, and JavaScript. Provide individualized support and guidance to students to help them overcome challenges and achieve their learning goals. Monitor and assess students' progress through regular evaluations, assignments, and projects. Foster a positive and inclusive learning environment that encourages student participation and engagement. Qualifications: Bachelors degree in Computer Science, Information Technology, or a related field. Proven experience as a web developer, with a strong portfolio showcasing web development projects. Previous teaching or training experience of around 3-5 years, especially with high school students or young adults, is highly desirable. Proficiency in PHP, MySQL, HTML, CSS, and JavaScript. Excellent verbal and written communication skills, with the ability to explain complex concepts clearly and understandably in both English and Hindi. Patience, empathy, and a passion for helping students succeed. Ability to adapt teaching methods to meet the diverse needs of students.
AI-Driven Content Lead Educational Content Experience: 6–7 years Location: Noida We’re looking for a hands-on content manager to lead quiz moderation and build engaging K12 lessons across academic and non-academic topics at ProProfs.com — the world’s #1 SaaS platform for online learning and customer support. If you’re passionate about content, excited by the power of AI, and ready to coach a team to scale both output and user growth, we’d love to meet you. What You’ll Do Lead Content Creation & Moderation Oversee development of quizzes, lessons, FAQs, and landing pages Maintain and scale our quiz library through new content and updates Ensure accuracy, engagement, SEO alignment, and editorial consistency Moderate community-submitted content to ensure quality and compliance Inspire & Coach a Growing Team Guide a team of content creators and moderators Resolve daily queries, assign projects, review work, and provide feedback Set and monitor content goals tied to traffic and engagement metrics Champion AI-Enabled Content Growth Leverage AI tools to speed up research, ideation, moderation, and publishing Train your team on prompt engineering and AI-assisted editing workflows Continuously experiment with AI to boost quality and output volume Content Strategy & Execution Identify content gaps and user needs using analytics and feedback Contribute to wireframes, copy briefs, and stakeholder content interviews Drive content plans for quizzes, social posts, SEO articles, and microsites You’re a Great Fit If You Have 6–7 years of writing or editing experience Hands-on experience with AI tools and SEO basics Strong grammar, research, and communication skills Proven experience leading content teams Interest in topics like education, pop culture, entertainment, and games
SDR/BDR responsibilities: Generating qualified appointments from the leads assigned. Generating new business leads and opportunities Reaching out via phone/email/social media to connect with prospective customers. Conducting secondary research into company financials, lines of business, technology requirements, etc. to personalize prospecting efforts Pre-qualification of business opportunities (Gauging- Budget, Authority, Need and Timeline) Building and cultivating customer relationships by initiating communications and conducting follow-up qualifications to move new business opportunities into the sales funnel Maintaining accurate records of all activities in CRM
SDR/BDR responsibilities: Generating qualified appointments from the leads assigned. Generating new business leads and opportunities Reaching out via phone/email/social media to connect with prospective customers. Conducting secondary research into company financials, lines of business, technology requirements, etc. to personalize prospecting efforts Pre-qualification of business opportunities (Gauging- Budget, Authority, Need and Timeline) Building and cultivating customer relationships by initiating communications and conducting follow-up qualifications to move new business opportunities into the sales funnel Maintaining accurate records of all activities in CRM
About the Role Were looking for a Senior Writer who can create and manage engaging learning content — from educational quizzes and lessons to blogs, guides, and other academic resources . You’ll play a key role in shaping content that informs, entertains, and educates millions of users across the world. We’re especially looking for an AI Pro - someone who’s hands-on with researching, writing, and editing more efficiently — and is curious about new ways to make content smarter and more impactful. What You’ll Do Write and edit learning-focused content — quizzes, lessons, blogs, how-to guides, and articles. Use AI tools such as ChatGPT, Gemini, or Perplexity to research topics, refine ideas, and improve writing. Experiment with AI-assisted workflows and share ideas that make content creation faster and more innovative. Moderate and manage ProProfs’ quiz and lesson libraries to ensure accuracy, consistency, and engagement. Collaborate with marketing and product teams to create content that supports learning, training, and communication goals. Identify trending topics, content gaps, and audience interests to expand our learning content library. Ensure clarity, accuracy, and consistency of tone and style across all published material. You’ll Be Great At This Role If You Have 3–4 years of experience in academic content writing , editing, or moderation. Strong English writing and grammar skills with an eye for detail. Basic understanding of SEO and digital content best practices. Hands-on experience or openness to using AI tools to support writing and research. A creative and analytical mindset —equally good at coming up with ideas and improving existing ones.
Job description Inside Sales - Executive/Sr. Executive As a Customer Service Sales representative, you will ensure a memorable customer service experience by using questioning and listening skills to determine the customers needs and help them select the appropriate products and services. We are looking for individuals who are enthusiastic about being a trusted advisor for the customers evaluating the company products and are self driven. You will be directly responsible for reaching out to the corporate individuals who are evaluating our SaaS product. We are looking for someone with a sense of urgency, a positive, winning attitude and an outstanding capacity to understand customer problems & position the product as a solution. Primary Responsibilities: Execute calls to perform informal and formal needs assessments for each customer to recommend appropriate goods and services. Understand the customer requirements and offer appropriate solutions. Develop a rapport with customers, demonstrating a friendly and helpful manner to put them at ease Strong understanding of Customers business objectives and the ability to identify and articulate how our solution supports achievement of the Customers business goals. Familiarize yourself with current information about products available for customers Set up and deliver product demonstrations Provide answers to (technical/non technical) questions Follow-up with prospective clients for demo, testing & technical discussions Handle inbound, unsolicited prospect calls and convert into customers Effectively manage the assigned customers who are under the free trial convert into sales Generate a pipeline by making 40 calls/ day and 4 Demos Update activities in the CRM and provide an update on a weekly basis. Meet or exceed quarterly business development objectives. Shall be involved in end to end support and selling of various SAAS products to medium - large organizations Maintain up to date knowledge about ProProfs competitive positioning in the marketplace. WHATS IN IT FOR YOU? Industry and company training Advancement opportunities A diverse, global organization full of intelligent, friendly people to bounce ideas off, learn from and grow with Endless career opportunities and clear paths for career development Supportive and motivating staff to help you succeed Professional and upbeat office setting TO BECOME A PART OF OUR TEAM: Excellent verbal and written communication skills Ability to understand and sell software oriented solutions Proven experience in a metric driven sales support environment. Experience working with SalesForce.com or other CRM. 1-5 years of experience in International call center environment Sales experience in a technology oriented field or selling to an international customer base Prior experience in SAAS is a plus. Able to work 5:30 PM to 2:30 AM. Work Timings : 5:30 PM to 2:30 AM Location : Noida - Hybrid (3 days a week from office) NOTE : ONLY MALE CANDIDATE CAN APPLY
What Youll Do Design and enhance employee training programs for US businesses Ensure content aligns with US compliance and regulatory standards Use AI tools and prompt engineering to generate, refine, and scale course materials Collaborate with SMEs, content, and design teams to deliver engaging learning experiences Review scripts, videos, and interactive content for quality and consistency Create quizzes, assessments, and learner engagement activities Manage timelines, documentation, and project deliverables What Were Looking For 3–6 years of experience in instructional design or corporate training (US market preferred) Strong skills in writing, editing, and storyboarding Hands-on experience with AI content tools (ChatGPT, Gemini, Claude, etc.) and prompt optimization Familiarity with LMS platforms and e-learning standards Excellent project management and collaboration skills Degree in Instructional Design, Educational Technology, or related field
We are looking for a growth hacker to drive marketing strategy for our B2B SAAS products to meet lead acquisition goals and grow organic traffic for our publishing business (Marriage.com and ProProfs.com). The position is responsible for managing increased visibility & acquire leads through inbound channels like SEO, SEM, PPC, Reputation & Influencer marketing, social media, Video marketing, and content marketing. You will be jointly leading a team of 20 people and grow this team into a powerhouse of ideas and innovation. Along with this, will you be guiding the team responsible for content. The approach should be KPIs driven and should ensure increased traffic for our publishing business and leads for our SAAS business. This role requires a strong understanding of effective marketing strategies across all major digital media channels such as SEO, content, social, Paid marketing and more. Along with organic SEO, you will also lead a team to get paid marketing channels working with a positive ROI for the company. You will be testing and launching new channels such as paid channels to build up the company's presence and meet lead acquisition goals for our software products (and SEO traffic for our publishing business). Candidate will devise content strategy, technical SEO strategy, keyword strategy and growth strategy using content as a centerpiece to grow traffic (for publishing division) and leads (for software). Candidate will take a data driven approach utilizing organic marketing tools, google analytics and more to revise strategy based on what is working for growing traffic and leads. Above all, the candidate needs to bring with them a healthy and respectful attitude towards others. We like generous, good-spirited, fun people; and our culture works best for such people alone. Primary Responsibilities Grow SAAS leads using organic channels and by testing and launching new paid channels such as PPC, retargeting, video ads etc, For publishing & SAAS, craft and execute a strong SEO strategy including content strategy and technical SEO. Develop and execute a data driven marketing strategy to grow traffic & leads. Relentlessly pursue ways to exponentially increase demand, month after month. Manage online reputation & reviews Lead digital marketing to grow revenue and traffic through Blogging, Content Strategy, Social Media & more. Guide and collaborate with the content team on content strategy including SEO content & social media. Manage our inbound marketing campaigns to help us continually grow our leads to help sales achieve their revenue goals. Engage and galvanize our target community through blogs, forums and press opportunities. Prepare regular performance reports on marketing campaign metrics and social media metrics. Competencies Required: Should have experience with B2B product marketing & large site SEO Should have strong knowledge of SEO for large websites Should have strong knowledge of inbound channel marketing such as paid channels, display ads etc Ideal candidate will have experience in B2B product marketing and/or growth of organic traffic for large sites Excellent communication skills, both written and verbal. The candidate should have an in-depth understanding of SaaS-based software & web publishing organizations and their growth dynamics. Marketing Analytics: High level of expertise in Marketing Analytics using all available tools (such as Google Analytics and keyword tools) is a mandatory requirement. The candidate should possess enough quantitative skills to make 2 to 3 year growth plans and growth forecasts. The candidate should have worked online for at least 10 years. Work Timings : Flexible (Hybrid) Location : Noida - Hybrid (3 days a week from office)
We are looking for a growth hacker to drive marketing strategy for our B2B SAAS products to meet lead acquisition goals and grow organic traffic for our publishing business (Marriage.com and ProProfs.com). The position is responsible for managing increased visibility & acquire leads through inbound channels like SEO, SEM, PPC, Reputation & Influencer marketing, social media, Video marketing, and content marketing. You will be jointly leading a team of 20 people and grow this team into a powerhouse of ideas and innovation. Along with this, will you be guiding the team responsible for content. The approach should be KPIs driven and should ensure increased traffic for our publishing business and leads for our SAAS business. This role requires a strong understanding of effective marketing strategies across all major digital media channels such as SEO, content, social, Paid marketing and more. Along with organic SEO, you will also lead a team to get paid marketing channels working with a positive ROI for the company. You will be testing and launching new channels such as paid channels to build up the company's presence and meet lead acquisition goals for our software products (and SEO traffic for our publishing business). Candidate will devise content strategy, technical SEO strategy, keyword strategy and growth strategy using content as a centerpiece to grow traffic (for publishing division) and leads (for software). Candidate will take a data driven approach utilizing organic marketing tools, google analytics and more to revise strategy based on what is working for growing traffic and leads. Above all, the candidate needs to bring with them a healthy and respectful attitude towards others. We like generous, good-spirited, fun people; and our culture works best for such people alone. Primary Responsibilities Grow SAAS leads using organic channels and by testing and launching new paid channels such as PPC, retargeting, video ads etc, For publishing & SAAS, craft and execute a strong SEO strategy including content strategy and technical SEO. Develop and execute a data driven marketing strategy to grow traffic & leads. Relentlessly pursue ways to exponentially increase demand, month after month. Manage online reputation & reviews Lead digital marketing to grow revenue and traffic through Blogging, Content Strategy, Social Media & more. Guide and collaborate with the content team on content strategy including SEO content & social media. Manage our inbound marketing campaigns to help us continually grow our leads to help sales achieve their revenue goals. Engage and galvanize our target community through blogs, forums and press opportunities. Prepare regular performance reports on marketing campaign metrics and social media metrics. Competencies Required: Should have experience with B2B product marketing & large site SEO Should have strong knowledge of SEO for large websites Should have strong knowledge of inbound channel marketing such as paid channels, display ads etc Ideal candidate will have experience in B2B product marketing and/or growth of organic traffic for large sites Excellent communication skills, both written and verbal. The candidate should have an in-depth understanding of SaaS-based software & web publishing organizations and their growth dynamics. Marketing Analytics: High level of expertise in Marketing Analytics using all available tools (such as Google Analytics and keyword tools) is a mandatory requirement. The candidate should possess enough quantitative skills to make 2 to 3 year growth plans and growth forecasts. The candidate should have worked online for at least 10 years. Work Timings : Flexible (Hybrid) Location : Noida - Hybrid (3 days a week from office)
Location: Noida (Hybrid - 3 days onsite per week) Experience: 10+ years We are hiring an Associate Director SEO & Digital Marketing to lead a 20-person growth marketin g team and deliver explosive B2B SaaS lead generation and massive organic traffic growth for Marriage.com and ProProfs.com across Google & the new frontier of AI engines (ChatGPT, Gemini, Perplexity etc). You will own full-funnel customer acquisition and visibility across SEO, AEO, PPC , YouTube, retargeting, social, influencer, and content marketing. This rare, high-impact role demands elite SEO & AEO expertise with proven expertise in ranking in Google and AI engines (ChatGPT, Perplexity, Gemini, Claude, Grok, etc.), YouTube ranking and the added ability to rapidly scale paid, social, influencer, email/ABM, and partnership channels. A dedicated in-house content team (writers, designers, video editors) handles all your content production so you can focus on marketing strategies & SEO. You will own an end-to-end SEO strategy (technical, keyword, rankings) to double traffic on our publishing sites and convert that into leads on our SAAS sites. Drive all decisions with rigorous data constantly optimizing for traffic, lead volume, and ROI using GA4, GSC, SEMRush, and internal dashboards. Were looking for someone who is world-class in SEO/AEO , thrives in a performance-driven environment, and knows how to turn content, algorithms, and AI engines into unfair advantages for growth. We prioritize candidates who are respectful, empathetic, and bring positive, generous energy every day. If you love lifting others up and having fun while doing great work, you'll fit right in. What You Will Do Lead, mentor, and scale a high-performing marketing team; own strategy, planning, goal-setting, budgeting, prioritization, and end-to-end execution. Drive explosive SaaS lead volume growth through elite mastery of SEO + AI Engine Optimization across Google, ChatGPT, Gemini, Perplexity, Claude, Grok and related growth areas Own multi-channel growth : Answer sites (Quora, Reddit, etc.), influencer marketing, YouTube/Video SEO, AEO, PPC, retargeting & social Rapidly test and scale high-ROI paid channels ( PPC, retargeting, YouTube ads, ABM, partner channels etc.) to accelerate pipeline and revenue. Create technical SEO and content strategy at scale for large authority sites (e.g.,10,000+ pages), ensuring sites like Marriage.com dominate Google & AI Search. Partner closely with the content team to shape an SEO/AEO-first editorial calendar & content strategy. Protect and elevate brand reputation through review management& community engagement (forums, social, press). Deliver actionable weekly and monthly reports on traffic, leads, pipeline, revenue impact, ROI and growth. Competencies Required: 10+ years in digital marketing with proven B2B SaaS growth Elite SEO expertise for large sites & competitive verticals (10,000+ pages, e.g. Marriage.com -level) Deep AEO expertise proven ability to optimize for AI search engines (ChatGPT, Perplexity, Gemini, Claude, etc.) Expertise across multi-channel growth : PPC, YouTube/video optimization, retargeting, Influencer outreach, social, ABM, Answer sites & email marketing Strong analytical skills: GA4, GSC, Ahrefs/SEMrush; ability to build accurate growth/ROI models Exceptional written/verbal communication and executive presentation skills
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