Job
Description
Responsible for growth in organic traffic & lead generation by designing & implementing strategies for SEO & digital marketing growth. Stay abreast of the latest SEO trends, algorithm updates, and industry best practices, including the evolving landscape of AI in search and content. Identify and implement new SEO opportunities, including programmatic SEO for scalable content generation and AEO strategies for optimal visibility in generative AI search results. Champion a data-driven approach, translating complex SEO insights into actionable strategies for the team and stakeholders. Set clear performance objectives, conduct regular performance reviews, and facilitate professional growth for team members. Manage workload distribution, ensure timely delivery of projects, and maintain high-quality standards across all SEO initiatives. Actively explore, evaluate, and integrate AI models and platforms (e.g., ChatGPT, Gemini, etc.) into SEO workflows for tasks such as: Enhanced keyword research and topic clustering. Content ideation, outlining, and optimization. Schema markup generation. Competitive analysis and market insights. Automated reporting and data analysis. Educate and train the team on the ethical and effective application of AI in SEO. Experiment with emerging AI technologies to gain a competitive edge in search. Requirements 5+ years of hands-on experience in core SEO, with at least 2+ years in a team leadership or managerial role. Demonstrable experience in driving significant organic traffic, lead generation, and revenue growth through SEO initiatives. Expert-level proficiency in Google Analytics (GA4), Google Search Console, and leading SEO tools (e.g., Ahrefs, SEMrush, Moz). Proven experience with programmatic SEO strategies and implementation. Strong understanding and practical application of Answer Engine Optimization (AEO) principles for AI-powered search. Solid technical SEO expertise, including site audits, crawlability, indexability, schema markup, and site architecture. Advanced understanding of the application of AI models (e.g., ChatGPT, Gemini) for various SEO tasks, including content generation, analysis, and automation. Excellent analytical skills with the ability to interpret complex data, identify trends, and make data-driven decisions. Strong leadership, communication, and interpersonal skills. Ability to manage multiple projects simultaneously and prioritize effectively in a fast-paced environment.