Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Jobs

Interviews

Home
>
Jobs in noida
>
Paytm
>
Performance Marketing (Google & Meta) - Assistant Manager

Performance Marketing (Google & Meta) - Assistant Manager

Paytm

8 - 13 years

5 - 9 Lacs

noida

Posted:2 days ago| Platform:

Apply

Skills Required

performance marketing google google ads sql bi tools digital marketing lending google adwords bi fintech campaign management marketing campaigns lead generation web technologies search engine marketing remarketing sem pay per click seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role

We are seeking an experienced Performance Marketing Manager to lead large-scale campaigns across Google Ads and Meta Ads for fintech, travel, and lending verticals. The ideal candidate will have proven expertise in managing high-growth campaigns and driving performance across acquisition, engagement, and conversions.

Key Responsibilities

Campaign Management

- End-to-end ownership of Google (ACI/ACE, Search, YouTube, Display) and Meta Ads campaigns

- Drive user acquisition, lead generation, and transaction growth across app & web

- Optimize campaigns for CPI, CAC, ROAS, LTV, and reduce drop-offs

Analytics & Measurement

- Set up, track, and optimize campaigns using GA4, Firebase, Appsflyer

- Deep-dive into funnel & cohort analysis

- Build performance dashboards for weekly/monthly business reviews

Cross-Vertical Marketing

- Scale fintech app campaigns (UPI, merchant lending, personal loan)

- Run Travel acquisition & booking campaigns for both web & app

- Optimize creative messaging across different verticals

Stakeholder Management

- Collaborate with product, design, and business teams

- Share insights & recommendations with leadership

- Mentor junior team members

Requirements :

- 68 years of experience in performance marketing with focus on Google & Meta ads.

- Strong expertise in Google Ads and Meta Ads

- Hands-on experience with Appsflyer

- Proven track record in fintech, travel, and lending campaigns is preferred

- Strong analytical mindset; Excel/SQL/BI tool exposure

- Understanding of web-to-app campaigns & cross-device tracking is preferred

- Exposure to remarketing and funnel optimization strategies is preferred

Education: Any graduate

What We Offer

- Opportunity to lead paid acquisition for multiple high-growth verticals

- Ownership of high budget Google & Meta budgets

- Exposure to leadership, product, and analytics teams

- Competitive pay & fast-paced work environment

More Jobs at Paytm

Sales Team Lead

Hyderabad

3 - 6 yrs

INR 4 - 7 Lacs

City Head - QR sales

Hyderabad

6 - 8 yrs

INR 15 - 20 Lacs

Key Account Manager- Oil& Gas

Bengaluru

5 - 9 yrs

INR 11 - 15 Lacs

Sales- Team Lead

Bengaluru

3 - 6 yrs

INR 4 - 7 Lacs

Area Sales Manager - Midmarket Sales (EDC Retail)

Bengaluru

3 - 7 yrs

INR 7 - 11 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Digital Marketing Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.