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Manager Digital/Performance Marketing

Manager Digital/Performance Marketing

Ctruh

5 - 8 years

10 - 14 Lacs

bengaluru bengaluru

Posted:1 day ago| Platform:

Apply

Skills Required

ppc google ads ab testing linkedin ads seo digital marketing performance marketing google adwords advertising facebook ads marketing online marketing campaigns smo search engine marketing social media marketing google analytics sem pay per click

Work Mode

Work from Office

Job Type

Full Time

Job Description

RoleDigital Marketing Manager/Performance Marketing
LocationBangalore, IndiaCompanyCtruh TechnologiesAbout Ctruh TechnologiesCtruh Technologies is a pioneer in 3D development services, collaborating with global clients to create next-gen digital solutionsOur team is passionate about pushing boundaries in the digital and visual experience realmsWe are looking for a highly skilled and data-driven Digital Marketing Manager (PPC) to lead our performance marketing efforts and help scale our brand

As a Digital Marketing Manager (PPC) / Performance Marketing Specialist, you will be responsible for developing, implementing, and optimising our PPC campaigns across various digital channels
You will work closely with the marketing and creative teams to achieve growth and acquisition goals, driving traffic, conversions, and revenue through paid search and social media campaigns

Key Responsibilities
Campaign Strategy & ExecutionPlan, execute, and manage PPC campaigns across channels (Google Ads, Meta Ads, LinkedIn, etc.) to drive targeted traffic and conversions

Performance OptimizationMonitor, analyze, and optimize campaigns to ensure KPIs and ROAS targets are met
Conduct A/B testing to improve ad performance

Keyword & Audience ResearchIdentify target keywords, audiences, and demographic segments to maximize campaign reach and efficiency

Budget ManagementManage the budget for all paid campaigns, ensuring cost-effective spending while maximizing results

Analytics & ReportingRegularly provide performance reports, insights, and recommendations for continuous improvement
Use data-driven decision-making to refine strategies

Collaborative WorkWork closely with the content, design, and product teams to align campaign goals with broader marketing objectives

Trend MonitoringStay updated on the latest PPC and digital advertising trends and best Experience3 or 4+ years of experience in digital marketing, specifically in PPC and performance marketing

Technical

Skills:

Proficiency with Google Ads, SEO, Meta Ads, LinkedIn Ads, and other PPC platforms
Experience with analytics tools such as Google Analytics, and proficiency with A/B testing

Analytical MindsetStrong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions

CommunicationExcellent verbal and written communication skills with a keen eye for detail

EducationBachelors degree in Marketing, Business, or a related field

What do we offer?
Competitive base salary

Comprehensive health insurance package

Professional development opportunities and career advancement

Collaborative and inclusive work environment with team-building activities

(ref:updazz.com)
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Manager Digital/Performance Marketing