Performance Marketing Executive

Performance Marketing Executive – Google, Meta, WhatsApp & Email

Company: Upforge Fitness Pvt. Ltd. (Premium Gym Equipment)

Location: Delhi (Work from office)

Salary: ₹20,000 – ₹25,000 per month

Experience: 2–4 years (Mandatory)

ABOUT THE ROLE:

We are looking for a performance-driven Ads Manager who can handle Google Ads, Meta Ads (Facebook + Instagram), WhatsApp campaigns, and Email marketing end-to-end – from strategy to reporting. This is a technical role, not for freshers or “boost post only” profiles.

KEY RESPONSIBILITIES:

• Plan, launch, and optimize Google Ads (Search, Display, Shopping, YouTube, PMax).
• Plan, launch, and optimize Meta Ads (Facebook & Instagram) for leads and sales.
• Set up and manage Pixel, Conversion API, events, UTM tracking.
• Run WhatsApp broadcast / automation campaigns for leads, follow-ups, and offers.
• Plan and execute email campaigns (flows, drip, re-engagement, cart abandonment).
• Monitor and improve key metrics: ROAS, CAC, CTR, CPC, CPA, Conversion Rate.
• Run structured A/B tests on creatives, copies, audiences, and landing pages.
• Prepare weekly performance reports with clear insights and next actions.
• Stay updated with 2025 trends, AI tools, automation, and platform updates.

REQUIREMENTS:

• 2–4 years hands-on experience with both Google & Meta Ads (non-negotiable).
• Proven track record in lead generation / e-commerce / D2C performance campaigns.
• Practical experience with WhatsApp tools (API / BSP / automation platforms) and Email tools (like Mailchimp, Klaviyo, Zoho, etc.).
• Strong analytical and Excel/Google Sheets skills.
• Comfortable working with Google Analytics, Tag Manager, Meta Business Suite.
• Good communication and ability to work closely with design, sales, and operations.
• Not Allowed: Freshers, non-technical, only “social media posting” profiles.

How to Apply

Email your CV + past campaign screenshots/links + best campaign case study to:

team@upforge.fit with subject line:

"Performance Marketing Executive – Upforge Fitness – Delhi"

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person