Performance Marketing Executive

Performance Marketing Executive

Experience: 23 years

Location: Andheri, Mumbai

About Nap Chief

Nap Chief is a premium kidswear brand on a mission to make bold, comfortable and sustainable clothes for kids who love to stand out. We're a D2C powerhouse scaling across India with a strong digital presence. Performance marketing is the engine behind our growth and we're looking for someone who's ready to take the wheel.

This is not a push buttons role. You'll be strategising, experimenting, analysing and scaling campaigns that directly move revenue, while working closely with founders and senior leadership.

What You'll Do (Your Impact)

• Own the performance funnel end-to-end

  plan, launch and continuously optimise high-impact campaigns across

  Meta (Facebook & Instagram)

  and

  Google Ads (Search, Display, YouTube, Shopping)

  .

• Manage sizeable ad spends

  (?XXXX lakhs/month) with complete accountability for

  ROAS

  ,

  CPA

  and other growth KPIs.
• Conduct deep

  data dives

  on campaign performance, turning dashboards and cohort reports into actionable insights.
• Design and execute

  sophisticated audience strategies

  segmentation, remarketing, lookalikes, and custom intent audiences that actually convert.

• Experiment relentlessly

  with creatives, ad formats, copy, landing pages and bid strategies to unlock new growth.
• Maintain

  always-on performance

  proactively monitor and troubleshoot so key campaigns never go dark.

• Coach and guide junior associates

  set priorities, review their execution, and provide structured feedback to raise the team's bar.
• Work closely with

  founders and functional heads

  on scaling strategies, testing new channels (think Pinterest, Snapchat, affiliate, influencer amplification), and feeding learnings back into the brand's growth engine.
• Take full

  ownership of results

  identify when something's off, act fast, and deliver corrective action plans.

What You'll Bring (Skills & Experience)

• Deep expertise

  in

  Google Ads

  &

  Meta Ads

  campaign planning, optimisation and reporting.
• Advanced understanding of

  audience segmentation

  ,

  remarketing

  ,

  conversion tracking

  and attribution models.
• Proven success managing

  large ad budgets

  for performance-driven outcomes in a D2C environment.
• Strong

  data analysis chops

  can turn numbers into stories, dashboards into decisions.

• Leadership ability

  comfortable delegating, reviewing and mentoring junior associates.

• Ownership mindset

  you treat budgets and campaigns as your own business.

• Problem-solver under pressure

  decisive, adaptable and quick to respond when metrics shift.
• Excellent

  communication & stakeholder management

  can clearly explain insights and recommendations to non-marketers.

Traits We Value

• Primary:

  Ownership & decisiveness in scaling campaigns.

• Secondary:

  Analytical, data-driven decision-making.

Why Nap Chief

• High impact role

  your campaigns directly fuel the brand's revenue and growth.

• Direct access to founders

  get strategic exposure and a seat at the table.

• Fast-paced, creative environment

  test bold ideas, see quick results, celebrate wins.

• Growing category leader

  premium kidswear with a passionate community of parents.

How to Apply

[HIDDEN TEXT]

• with the subject line

  Performance Marketing Executive [Your Name]

  , or apply directly via LinkedIn.